Kim's Big Book Blunder
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What\\u2019s In This Episode:
Are you happy with the name that you gave your business or did it turn out to be a rookie mistake? What about giving away the stuff you sell in an effort to entice new customers?
We don\\u2019t always know exactly what we\\u2019re doing when we\\u2019re in the startup phase. Sure, we\\u2019re supposed to work it out before launch day, but it doesn\\u2019t always work that way. Kim Cook boldly goes where few entrepreneurs have gone before, admitting her rookie mistakes \\u2013 particularly the one about valuing what you sell.\\xa0
Jill Salzman turns the mundane into inspiration and transforms the impossible into the achievable. Through defying expectations and breaking the rules, she succeeds in inspiring entrepreneurs to figure out what works for them by using meaningful action to create positive results. Jill is the author of\\xa0The Best Business Book In The World* (according to my mom)\\xa0and the Amazon best-seller,\\xa0Found It: A Field Guide for Mom Entrepreneurs.\\xa0She\\u2019s\\xa0shared the speaker stage\\xa0with Richard Branson, Sheryl Sandberg, Daymond John, Marilu Henner, and Desmond Tutu among others,\\xa0and professed her love of Eddie Vedder in her\\xa0TEDx talk\\xa0on\\xa011/11/11. She hosts the\\xa0top-rated entertaining business podcast,\\xa0Why Are We Shouting?,\\xa0a question she asks herself daily.\\xa0CNNMoney\\xa0calls her a\\xa0\\u201cmommy mogul.\\u201d\\xa0MSN Live\\xa0says she\\u2019s a\\xa0\\u201cCool Mom Entrepreneur We Love.\\u201d Forbes rated her a Top 100 Champion Small Business Influencer and voted\\xa0The Founding Moms\\xa0one of the Top 10 Websites For Entrepreneurs.\\xa0When she\'s not speaking to audiences in patterned leggings or podcasting from her basement, she fruitlessly tries to convince her daughters that cassette tapes actually existed.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jillsalzman.substack.com'