How To Write With Personality & Convert Readers Into Clients {Featuring Expert Ashlyn Carter}

Published: Sept. 5, 2023, 5 a.m.

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Ashlyn Carter, founder and CEO of Ashlyn Writes, joins Whiskey & Work to discuss strategic copywriting for entrepreneurs. Kelsey and Ashlyn cover motherhood stories, the difficulties of starting to write, tips and tricks during the writing process, and so much more. Sit back, relax and grab a pen and paper for this one \\u2014 you\\u2019re going to want to take some notes!\\xa0

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What we\\u2019re talking about\\u2026

  • Ashlyn Carter is a copywriting expert who offers copywriting and marketing courses for entrepreneurs and creatives\\xa0

  • Kelsey and Ashlyn discuss motherhood\\xa0

  • The special moments and reminder to stay in the present with a third child\\xa0

  • Ashlyn lays out three tips (or ingredients if you will) for starting the writing process:\\xa0

  • 1: What do you actually want to say?

  • 2: What do people need to hear? Use research from your customer data and recycle what you already know here\\xa0

  • 3: Use frameworks that already work\\xa0

  • The best writers are really just the best editors\\xa0

  • The first draft is usually the hardest\\xa0

  • Ashlyn explains the framework she uses and how this helps her

  • Kelsey explains how she applies her \\u201cbetter than nothing\\u201d technique to writing\\xa0

  • The two discuss the difficulties of writing when it feels like you have so much to say \\u2014 good thing Ashlyn gave some tips here too!

  • Figuring out your \\u201ctough love toast\\u201d

  • Ashlyn lays out an exercise: draw out a quadrant and label each box think, said, feel, doing, then write out client examples, feedback, needs, etc. under each category. This is also a helpful tool to do while interviewing that will help you see what your clients need you to say.\\xa0

  • How to cut down extra text and fluff\\xa0

  • Ashlyn lays out her chicken nugget rule\\xa0

  • The two discuss AI and how to leverage it for your business

  • To learn more or connect with Ashlyn, visit the links below!\\xa0

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A {free} Tool or Two!\\xa0

Did someone say free? Yup that\\u2019s right. Kelsey\\u2019s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.\\xa0

Links Mentioned

Ashlyn Carter\\u2019s Website\\xa0

Ashlyn Carter\\u2019s Instagram\\xa0

Kelsey Murphy\\u2019s Website\\xa0

Kelsey Murphy\\u2019s Instagram\\xa0

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