Why Angel Investing is Addictive with Angel Investors Tasha Jones and Aurelia Flores S3 Ep.7

Published: Feb. 18, 2022, 1 p.m.

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Aurelia Flores is Board Secretary for Citrine Angels. She is a Venture Partner at New Markets Venture Partners. Prior to joining New Markets, Aurelia played a key role on corporate acquisition teams for a Fortune 500 company after graduating from Stanford Law School in the mid-90s. She has over 20 years of experience building and supporting businesses, putting together strategic partnerships, creating business plans/models, obtaining SBA and angel/VC funding, as well as working on M&A activity when a company is ready to grow or exit. She also co-founded a digital marketing agency, the Athena Digital Media Group, combining her knowledge of marketing and business helping high-growth clients to scale and grow. Aurelia became a Member of the Pipeline Angels network of women and non-binary femme investors in 2016, and in 2019 helped to co-found Citrine Angels, an angel group of women investing in women. Aurelia is also the co-host of the Get Found Get Funded podcast.

Latarshia (Tasha) Jones is a U.S. Navy Veteran and Founder of Twenty39, a data-focused professional services firm leveraging over twenty years experience primarily in the U.S. Federal, Defense, and Intelligence market space. Tasha is a recognized problem solver and data champion, adept at translating complex business and technical concepts into simple, mission-focused messages and implementations. From scaling multi-million-dollar, functional diverse global portfolios to spearheading multiple high-visibility project turnaround efforts for major IT systems and processes at the US Department of Justice, Ms. Jones is an industry-recognized leader in developing data-informed solutions, turning around off the rail projects and just getting the job done! As an ardent champion of entrepreneurship and innovation, Tasha mentors with FedTech a venture firm at the intersection of entrepreneurship, breakthrough technologies, and mission-driven organizations; and is a Citrine Angels board member, a DC-based angel group of women investing in women.

Topics discussed in this episode:

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  • Why more women are needed as angels and other types of investors and the value of women investors supporting women founders.
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  • How Citrine Angels and flexible and beginner-friendly safe space for newer investors to come amongst other women that are like-minded.
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  • Citrine Angels use an SPV vehicle (single-purpose partnerships where a group of investors comes together to fund a specific opportunity. These were designed primarily for large deals that go beyond an investor\'s individual capacity for investment) that is utilized to allow women who may not have much money to invest in angel deals individually to participate and help create greater access to finance for women founders and gain the benefits of better terms by going in on a bigger deal using an SVP that they would have been able to do individually.
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  • What it means to be venture backable.
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  • What Citrine Angels look for from founders who pitch them.
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  • How crowdfunding campaigns (depending on how they are structured) could adversely impact raising VC or other funds later.
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  • Sales still are and will always be one of the best ways to fund your business organically before seeking an angel, VC, or other funding.
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  • Grants are also a good source of financing for early-stage businesses.
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  • How to get more information about Citrine Angels and join if you are interested.
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Please contact us at whereisthefunding@gmail.com with feedback, to be a guest or a sponsor.

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