The Rebirth of Brands You Thought Were Gone - Where We Buy #242
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Some stores and retail brands that have gone away over the years still have brand equity. But how does a brand rebirth happen? \\xa0Dan O\\u2019Brien at Hilco Real Estate has worked with a brands like Pier 1. \\xa0He discusses how decisions around brand reemergence are made and executed.\\xa0
James Cook is the director of retail research in the Americas for JLL.\\xa0
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Email: jamesd.cook@jll.com\\xa0
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Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061\\xa0
Read more retail research here: \\xa0http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
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