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Content creator Nancy Bhasin, who posts as @basicbalance on Instagram, gives a behind-the-scenes peek into how she creates content in partnership with shopping centers in her area. \\xa0Jen Augustyn, the CEO of ad agency The Dealy Group, talks about creating campaigns with influencers for her brick-and-mortar retail clients. Then, Ashlyn Booth of JLL talks about their "Happy Haulidays" campaign which includes local content from 50 influencers at 32 different North American shopping centers.
James Cook is the director of retail research in the Americas for JLL.\\xa0
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Email: jamesd.cook@jll.com\\xa0
Watch our video show, Everything We Know About Retail: http://everythingweknow.show/
Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061\\xa0
Read more retail research here: \\xa0http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
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