How Loyalty Programs Keep Shoppers Coming Back - Where We Buy #202
b'
How do shopping centers and shopping districts \\xa0keep patrons coming back? Loyalty programs offer the perks and discounts to create and engage loyal shoppers. \\xa0Ben Chesser is the founder and CEO of Coniq, a customer engagement and loyalty software company. He explains how different types of shoppers will respond to different types of perks. He also walks through the program at the Bicester Village outlet shopping center, a popular tourist destination in the UK.
James Cook is the director of retail research in the Americas for JLL.\\xa0
Subscribe: Apple Podcasts | Spotify | Google Podcasts
Listen: WhereWeBuy.show\\xa0
Alexa: Say "Enable the Where We Buy skill"
Email: jamesd.cook@am.jll.com\\xa0
Watch our week video show, Everything We Know About Retail: http://everythingweknow.show/
Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061\\xa0
Read more retail research here: \\xa0http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
'