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The Beef Australia event has long been hailed as the epicenter of innovation and business for the global beef industry. Nathan McPhee attended Beef21 with a seed of an idea for a beef business, but after a chance encounter with some industry leaders, the idea blossomed into what\\u2019s now a world first in farming investment through his app Invest Inya Farmer. Attending Beef Australia\\u2019s study tour to the USA, he says the experience not only opened doors for his business, but he learnt more in the few weeks travelling with industry peers, than he would in a couple of years researching from the comfort of his desk.\\n\\nIn this episode of What\\u2019s Your Beef, Nathan outlines his passion for connecting farmers with consumers and how his experience with the Tech and Innovation Hub at Beef21 opened doors for his current business Invest Inya Farmer.