A Genetic focus for Commercial Success
b"Central Queensland's Becker family made a splash at Beef18 with their bright red shirts and virtual reality property tours. Their Jarrah Cattle Company brand has only further developed their seed stock and other vertically integrated pursuits. Beef21 will be no different- listen here as host Jayne Cuddihy chats to Sam Becker about how they are opening their property gates for tours during the 2021 event and what we can expect for smoko! (Also what's in the paddock of course!)"