Programmatic Driven Performance
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Eye-opening chat with Sayantan Chatterjee, Marketing manager at Hoichoi TV. In this podcast, we break some of the misconceptions around Programmatic as a channel, YES it goes beyond branding, This is a starting point for brands to start thinking about adopting this channel and how to successful make it a part of their marketing mix. Reach out to me with any comments or suggestions at daga.rhea@gmail.com.
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