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In this episode, we have Prantik Mazumdar with us. Prantik is the Managing Director at Dentsu Aegis Network Singapore & ex-Managing Partner at Happy Marketer, A Merkle Company.   We spoke about a lot of interesting ways to elevate & expand the conversation of Marketing with the use of technology, including -   
\\n\\U0001f53c Using data for more efficient & personalised creatives
\\n\\U0001f53c Making data-backed decisions with effective measurement & Attribution  
\\n\\U0001f53c Predictive Analytics for making Digital Marketing cost-efficient  
\\n\\U0001f53c Using tech for better storytelling
\\n\\U0001f53c Deciding how much to spend on Marketing
\\n\\U0001f53c Becoming a better Marketer in the New Age of Marketing
\\n\\U0001f53c How to balance work & life (despite leading a busy life)  Each of the above points has been explained with examples & case studies.   
\\nPlease use #WhatsNextInMKTG to share your takeaways from the podcast so that more people can benefit from it.
\\nReach out to me with your suggestion and feedback on daga.rhea@gmail.com.