This is Not Advice: Making Work That Can't Be Sold

Published: June 5, 2023, 3:30 p.m.

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Welcome to the 3rd edition of This is Not Advice, my advice column that\\u2019s not an advice column for paid subscribers of What Works.\\xa0


This week, I am tackling a question that came up during last week\\u2019s workshop on media ecosystems (link to replay below!) and that my husband Sean asked me just this morning. It also came up a number of times during a workshop on audio essays that I taught earlier this year.


So I\\u2019m going to assume this is something that a lot of folks struggle with\\u2014myself included on a regular basis.


Here\\u2019s the gist:

I\\u2019ve accumulated lots of thoughts that I want to turn into a cohesive project\\u2014
maybe a book, a podcast series, an online course, even a single essay.\\xa0
How do I even begin working on something like that?


This episode is an excerpt from my full column! To upgrade your subscription and read or listen to the full episode, click here!

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