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Welcome to the 5th edition of This is Not Advice, a non-advice column for premium subscribers of What Works. If you\\u2019re already a premium subscriber, thank you! If you\\u2019re not, I still think you\\u2019re great\\u2014and you can read a solid chunk of this column for free. Or, subscribe to get access to full-length columns and podcast episodes.

Or, read this excerpt here.

Next week, I\\u2019m teaching a workshop on how to pitch yourself to appear on podcasts for YellowHouse.Media. I\\u2019ll show you how to find shows to pitch, how to think like a producer, and how to prepare for your interview. Click here to learn more & register.