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b'How do you know what content should be free? And, what should be paid for?\\n\\n\\n\\nThis month, we\\u2019ve been talking all about building an audience and/or finding customers\\u2014as well as how those two things are different.\\n\\n\\n\\nAnd one of the things a conversation about audience-building always comes back to is content.\\n\\n\\n\\nWhat kind of content do you create? Where do you share it? Who do you create it for? And on & on\\u2026\\n\\n\\n\\nThe big question I get repeatedly, though is: How do I know what content should be paid for and what content should be free?\\n\\n\\n\\nAnd I get it! \\n\\n\\n\\nThere\\u2019s a whole industry out there that appears to be helping you sell content\\u2013whether as ebooks, online courses, membership sites, Patreon incentives, or paid newsletters.\\n\\n\\n\\nBut what I\\u2019ve learned is that we are never really selling content. Or information. Or even ideas.\\n\\n\\n\\nWe\\u2019re always selling an experience. We craft an experience of content that facilitates transformation\\u2013and that\\u2019s really what people buy. Because the info is out there, right?\\n\\n\\n\\nEven if your product is quote-unquote only an online course with no feedback, no live calls, no engagement from you, it\\u2019s still an experience. Because you\\u2019ve crafted each module and what order they appear in, you\\u2019ve chosen the course platform, you\\u2019ve designed the way you\\u2019re delivering the information\\u2013all to facilitate change. That\\u2019s an experience.\\n\\n\\n\\nI want to share a clip of The What Works Network Insider Hour from this month where I share how I approach this question specifically in my own business and, specifically, how my thinking has changed over the years.\\n\\n\\n\\nI get into my overall strategy for content as it relates to our product and I talk about how that approach ties into our sales process, too.'