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This is Part 2 of The Economics of Getting (and Paying) Attention. If you haven\\u2019t listened to Part 1, I highly recommend starting there!

In today\\u2019s episode, I explore the \\u201cright to publicity\\u201d and the value of celebrity as an economic condition. From there, we get into how audience-building businesses gain efficiency by vertically integrating media, ads, and offers and how micro-media creators often leverage monopoly power to charge exorbitant prices.

Footnotes:

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• \\u201cNew wellness price point just dropped\\u201d Conspiratuality Instagram post
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• \\nThe World After Capital by Albert Wenger (available free)
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• \\u201cThe Audience Commodity and its Work\\u201d by Dallas Smythe
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• \\u201cFrom Celebrity to Influencer\\u201d by Alison Hearn and Stephanie Schoenhoff
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• Good Mythical Morning on YouTube
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• Sporked
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• \\u201cHow Audience-Building is Different from Finding Clients\\u201d by Tara McMullin
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• Vertical integration
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New episodes are published in essay form every Thursday at explorewhatworks.com. Get them delivered straight to your inbox, free of charge, by subscribing to What Works Weekly: explorewhatworks.com/weekly

If you\\u2019d like to learn more about how we can approach life and work differently, check out my book, What Works. I explore the history and cultural context that\\u2019s led us to this success-obsessed, productivity-oriented moment. Then I guide you through deconstructing those messages and then rebuilding a structure for work-life that works.