EP 370: What is the creator economy? with Gina Bianchini

Published: Jan. 25, 2022, 9:37 a.m.

b'What is the creator economy? And why are so many creators\\u2026 miserable? Mighty Networks founder Gina Bianchini was the first person I knew talking about the creating economy. She\\u2019s passionate about helping entrepreneurs, organizers, and creators see why building independently beats trying to amass huge audiences on the usual platforms. In this episode, we talk about what the creator economy is, how the game is rigged, what\\u2019s making creators miserable, and how she sees a different way forward. Plus, we\\u2019ll discuss research from the massive independent study that Mighty Networks commissioned.\\n\\n\\n\\nResources:\\n\\n\\n\\n* How \\u201cBuilding An Audience\\u201d Is Different From \\u201cFinding Customers\\u201d\\u2014And Why It Matters* What Tech Calls Thinking by Adrian Daub* Lost In Work: Escaping Capitalism by Amelia Horgan* The New Creator Manifesto (Research on the creator economy)* Mighty Networks* Creators Calculator* Subscribe To What Works Weekly\\n\\n\\n\\nLooking for a transcript? I\\u2019m publishing every episode in essay form on Thursdays at explorewhatworks.com!'