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b'In This Episode:\\n\\n\\n\\n* Why Coach Pony founder Christie Mims uses 2 \\u201ccompeting\\u201d sales funnels to accommodate for different ways of buying* How she melds both sales automation and a human approach to produce 7+ figure sales* The nuts & bolts of what both sales funnels entail and how they actually work together* Plus, why Christie\\u2019s approach is inspiring but, ultimately, might not be the best approach for you\\n\\n\\n\\n\\n\\nHow reliable are your sales?\\n\\n\\n\\nHow steadily do new customers buy? How loyal are your retainer clients or repeat customers?\\n\\n\\n\\nEvery business owners wants to feel confident when it comes to sales. Not just how to close a sale, but really how the chance to make a sale presents itself, how the process evolves, and how that final decision gets made.\\n\\n\\n\\nCan you engineer a more reliable sales system?\\n\\n\\n\\nYes, you sure can. But it\\u2019s not the \\u201cif this, then that\\u201d kind of process that many reductive sales courses try to sell you on.\\n\\n\\n\\nIt would be awesome if I knew that every time I did a particular task, I could count on a sale. It would be awesome if I knew that stringing together a series of specific actions would supercharge my sales.\\n\\n\\n\\nBut so many things impact the way people buy\\u2026 that it\\u2019s impossible to reduce sales to a single process or procedure.\\n\\n\\n\\nThat said, we can still dance with our sales systems!\\n\\n\\n\\nSo let\\u2019s return to Donella Meadows\\u2019s article on dancing with systems. Meadows encourages us to \\u201ccelebrate complexity.\\u201d\\n\\n\\n\\nNow, you might be thinking\\u2026\\n\\n\\n\\n\\u201cBut Tara, what about building simple business models? What about creating simple marketing procedures?\\u201d\\n\\n\\n\\nI\\u2019m glad you asked! The reason we actively build simple structures, models, and procedures for our businesses is because the world is a complex place. When we focus on simplicity in how we design our businesses, we really can celebrate complexity in the world and our customers\\u2019 lives.\\n\\n\\n\\nMeadows writes:\\n\\n\\n\\nThere\\u2019s something within the human mind that is attracted to straight lines and not curves, to whole numbers and not fractions, to uniformity and not diversity, and to certainties and not mystery. But there is something else within us that has the opposite set of tendencies, since we ourselves evolved out of and are shaped by and structured as complex feedback systems.\\n\\n\\n\\nWhen it comes to sales, I believe our goal is to create the simplest system that celebrates the reality of complexity in the environment.\\n\\n\\n\\nSo what makes the environment we\\u2019re selling in so complex? Timing, trends, current events, seasons, budgets, competition, competing messages, personal histories, family needs\\u2026\\n\\n\\n\\nThe list could go on and on.\\n\\n\\n\\nEvery customers brings their own complex set of influences to the table when they interact with your business\\u2014especially in the sales process.\\n\\n\\n\\nThis is one of the reasons that \\u201csales funnels\\u201d so often fail. A sales funnel is usually built from the business\\u2019s perspective\\u2014a perfect scenario of \\u201cif this, then that\\u201d actions that assume a lot about the people who are going through that funnel.\\n\\n\\n\\nBut no matter how niche your target customer or client is,'