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b'In This Episode:\\n\\n\\n\\n* Why storytelling is good for business and how it can help you build your audience* Why you don\\u2019t have to squeeze your story into the hero\\u2019s journey* How finding a related emotional touchpoint can lead to telling a powerful story even if it isn\\u2019t directly related to the information you\\u2019re sharing* How to start your own story bank so you\\u2019re never at a loss for a good story to tell\\n\\n\\n\\n\\n\\nNothing fosters human connection faster than a story.\\n\\n\\n\\nStories are the most direct way to tell someone else\\u2014or a whole audience of people\\u2014an important truth about you. Stories give us shared experiences and emotions to build relationships from.\\n\\n\\n\\nStories make even the biggest concepts or most technical information feel real.\\n\\n\\n\\nPracticing storytelling has been a game changer for me in the way I communicate, market, and teach. And I believe it can do the same for you.\\n\\n\\n\\nToday\\u2019s episode is a sort of conversation-meets-workshop excerpted from a special joint event for The What Works Network and Standout Podcast Club.\\n\\n\\n\\nI talk with Tell Me A Story founder Hillary Rea about how we can more effectively use stories in the content we create and why stories have such a positive impact on our results as business owners.\\n\\n\\n\\nThis conversation is chock full of ideas, explainers, and ways to experiment with story so you can forge a deeper connection with your audience.\\n\\n\\n\\nSo settle in for this conversation on connecting with story with Hillary Rea!\\n\\n\\n\\nCheck out Hillary\\u2019s 30 story prompts.'