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b'What Works is all about exploring what\\u2019s really working for small business owners.\\n\\n\\n\\nBecause there are a lot of assumptions and misconceptions about what it takes to build a stronger business.\\n\\n\\n\\nThis week, I\\u2019m bringing you something a little different. It\\u2019s an interview that I did for Andr\\xe9a Jones\\u2019s podcast, The Savvy Social Podcast.\\n\\n\\n\\nAndr\\xe9a and I are both on a mission to bust some of the assumptions that people have about what\\u2019s good for business when it comes to social media marketing.\\n\\n\\n\\nFor me, it\\u2019s a small part of what I do. But for Andr\\xe9a, this is her whole business. Andr\\xe9a runs a thriving social media marketing agency called OnlineDrea as well as a training community for small business owners called Savvy Social School.\\n\\n\\n\\nI\\u2019ve featured Andr\\xe9a here on the pod before and we talked about how she approaches social media pretty differently when it comes to her own business versus how she manages social media for her clients with very different business models.\\n\\n\\n\\nGood news: next week\\u2019s episode is a follow up to that conversation.\\n\\n\\n\\nI respect the heck out of the way Andr\\xe9a approaches social media and the way she trains other small business owners to manage their own marketing. And so when she asked if she could interview me about the unconventional approach I\\u2019ve taken to social media this year, I was honored.\\n\\n\\n\\nWhat follows is that conversation. If you like this conversation, you\\u2019re going to love Andr\\xe9a\\u2019s podcast, the Savvy Social Podcast\\u2014so check that out wherever you listen to What Works. And tell her I sent you, okay?\\n\\n\\n\\nI asked Andr\\xe9a if I could rebroadcast this conversation here at What Works because I think it gives a glimpse into how simplifying can help you focus on quality over quantity.\\n\\n\\n\\nSo without further ado, let\\u2019s get into. Listen up for the most concise explanation I\\u2019ve ever given for the philosophy behind What Works, why I\\u2019m focused on remarkable content this year, and how that focus has simplified the way I produce content for social media.\\n\\n\\n\\nI also talk about how I view my primary job at What Works as a content creator\\u2014which is a job I love but isn\\u2019t right for everyone.'