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b'I\\u2019m convinced that every entrepreneur has a fantasy business that they daydream about.\\n\\n\\n\\nIt\\u2019s free from all of the baggage and assumptions that we\\u2019ve built up around our existing businesses.\\n\\n\\n\\nAnd I\\u2019m also convinced that that fantasy business\\u2014as pie-in-the-sky as it may be\\u2014has something to teach us about our existing businesses.\\n\\n\\n\\nThey can show us how we\\u2019d market differently, set policies differently, and protect our time differently. They show us the kinds of relationships we\\u2019d prefer to have with clients or the type of work we\\u2019d rather be doing.\\n\\n\\n\\nAnd, maybe more than anything, they show us just how simple a business can be.\\n\\n\\n\\nWith a few exceptions, I don\\u2019t think most of us daydream about convoluted, complicated businesses. We dream up simple businesses\\u2014ones that thrive with minimal BS.\\n\\n\\n\\nToday, I\\u2019m sharing 3 ways that I built my fantasy business\\u2014the one I\\u2019d been dreaming about for years\\u2014and how it\\u2019s different from What Works.\\n\\n\\n\\nIn this episode, you\\u2019ll hear:\\n\\n\\n\\n* Why making changes to an existing business is less like steering a big ship and more like dragging the anchor behind you* How focusing on process & systems helped us create a simple business model* What we did to create an offer that was an obvious \\u201cyes\\u201d for the right people and an obvious \\u201cno\\u201d for the wrong people* And how we\\u2019ve gotten away with almost zero marketing since we got started almost 2 years ago\\n\\n\\n\\nRead the full transcript below:\\n\\n\\n\\nIf you were to start a new business\\u2014something that has nothing to do with what you\\u2019re doing now\\u2026\\n\\n\\n\\n\\u2026what would it be?\\n\\n\\n\\nMaybe you daydream about starting a copywriting business specializing in beekeepers, or you fantasize about becoming a tarot reader for financial professionals. Perhaps you\\u2019ve thought about how you\\u2019d do web design differently or create a curated subscription box in a whole new way.\\n\\n\\n\\nI\\u2019m convinced that we all have a business\\u2014or several\\u2014that we daydream about.\\n\\n\\n\\nAnd I believe that there\\u2019s a lot we could learn from these fantasy businesses.\\n\\n\\n\\nThis month, we\\u2019ve been talking about simplifying.\\n\\n\\n\\nI don\\u2019t think any of us dreams up overly complicated businesses. These businesses strike an elegant balance between your needs and wants as a founder and the market\\u2019s needs and wants.\\n\\n\\n\\nNone of my fantasy business ideas are complicated.\\n\\n\\n\\nA few years ago, I wanted to launch a brand of bralettes for bigger busts. Just one or two styles sized appropriately for people with a D-cup larger. And mind you, this was before\\xa0everyone\\xa0started selling bralettes for bigger busts.\\n\\n\\n\\nI\\u2019ve dreamed up a personal training business for high-performing women\\u2014part coaching, part fitness, all monthly retainer.\\n\\n\\n\\nI\\u2019ve talked about how I\\u2019d love to open a simple, high-quality coffee shop in my town. And I\\u2019ve dreamed of opening a yoga studio on Main Street, too. While coffee shops & yoga studios might not be high-margin businesses, they\\u2019re undoubtedly simple models.\\n\\n\\n\\nI\\u2019ve also joked that one of these days, I\\u2019m just going to quit everything and set myself up as a professional Canva designer. I also imagine this business to be pretty straightforward.\\n\\n\\n\\nOur fantasy businesses can teach us what we\\u2019d do differently if we were starting from...'