BROADCASTS.com

b'In This Episode:\\n\\n\\n\\n* How Sophy Dale ended up running 3 separate businesses\\u2014and what made her realize it was all too complicated* How Brigitte Lyons realized that her PR agency was letting scope creep make it feel like she was still throwing spaghetti at a wall* What both Sophy & Brigitte did to approach simplifying their businesses* And the personal reasons why simplifying was the ticket to creating businesses that worked both for their bank accounts and for their lives\\n\\n\\n\\n\\n\\nWhat I wish every small business owner knew about making more money is\\u2026\\n\\n\\n\\n\\u2026it doesn\\u2019t have to be so complicated.\\n\\n\\n\\nI mean that literally.\\n\\n\\n\\nCreating a more complicated business doesn\\u2019t guarantee you a bigger paycheck, a bigger audience, or a bigger impact in the world.\\n\\n\\n\\nAdding more and more moving parts to how your business runs doesn\\u2019t get you more happy customers or more personal satisfaction, either.\\n\\n\\n\\nOf course, this doesn\\u2019t put a stop to the anxiety of feeling like, if only you could do more, things would be better.\\n\\n\\n\\nI am certainly not immune from overcomplicating things and feeling despair that there aren\\u2019t more hours in the day.\\n\\n\\n\\nI\\u2019ve created intricate marketing plans, business models, and schedules all with the hope that I could pass a threshold of doing enough to make it big.\\n\\n\\n\\nBut looking back over the last 12 years\\u2026\\n\\n\\n\\nI can easily see that my greatest successes have come from keeping it simple.\\n\\n\\n\\nSo what does this mean for you?\\n\\n\\n\\nWhether you want to make more money or you\\u2019re looking to make a bigger impact or you\\u2019re looking for more time, we\\u2019ve got to get down to the fundamental challenges that exist in your business.\\n\\n\\n\\nWhat I mean by that is that \\u201cnot making more money\\u201d isn\\u2019t actually a problem to solve. It\\u2019s a symptom, an indicator that there\\u2019s something else going on.\\n\\n\\n\\nMaking more money is the result of solving a more specific problem or set of challenges.\\n\\n\\n\\nIt might be a positioning problem. Or a pricing problem. It could be a customer challenge or a capacity issue. It might be a marketing problem\\u2014although, I wouldn\\u2019t bet on it.\\n\\n\\n\\nIt might be a business model challenge or an operational issue.\\n\\n\\n\\nOr, it could be any combination of those things.\\n\\n\\n\\nBy addressing those root challenges, we can create simple, sustainable businesses that make a lot more money.\\n\\n\\n\\nOr we can build simple, sustainable businesses that afford us more time, flexibility, or a greater impact in our communities.\\n\\n\\n\\nToday, we\\u2019re kicking off both a series on simplifying and a set of two episodes with businesses owners who have direct experience with dramatically simplifying their businesses\\u2014and in turn, creating immense growth.\\n\\n\\n\\nBrigitte Lyons is the founder of Podcast Ally, a PR agency specializing in getting experts and idea people booked on podcasts.\\n\\n\\n\\nSophy Dale is a copywriting mentor, messaging coach, and brand storyteller who helps coaches, designers, and course-creators write compelling copy.\\n\\n\\n\\nBoth Brigitte and Sophy know what it\\u2019s like to run complicated, bloated businesses.'