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b'In This Episode:\\n\\n\\n\\n* How Jordan Gill used data and experience to set competitive prices for her business operations firm* Why she focused on serving seasonal service-based businesses and how that impacts the way she delivers her service* The stat she used to figure out a new way to offer her services* What expenses Jordan accounts for in pricing her unusual offer\\n\\n\\n\\n\\n\\nIs your business financially sustainable?\\n\\n\\n\\nThe answer to that question goes beyond how much revenue your business generates, how much you charge for your products or services, and or even how much you pay yourself.\\n\\n\\n\\nWe tend to fixate on those measures of financial success because they\\u2019re pretty objective. I can check my P&L and spot how much revenue came in last month or last year. I can pat myself on the back for raising the prices on my offer. And I can enjoy a healthy salary or bask in my profit distribution\\u2026\\n\\n\\n\\nBut none of those numbers really capture the financial sustainability of my business as a whole\\u2014and that can mean I might miss out on the opportunities for future growth or impact.\\n\\n\\n\\nIn Episode 325, I defined financial sustainability as having a revenue model that supports the business\\u2019s operational evolution and the financial needs of the people involved.\\n\\n\\n\\nLet\\u2019s unpack that a bit.\\n\\n\\n\\nYour business\\u2019s revenue model\\u2014or your business model\\u2014is the system that you use to create, deliver, and exchange value. In other words, it\\u2019s what you sell, how you deliver it once it\\u2019s sold, and what you charge for it.\\n\\n\\n\\nNow, we often measure this sort of \\u201cin the moment.\\u201d Is the revenue model working right now? Is the business generating enough to cover my own pay and the business\\u2019s expenses? Am I working too hard today for the paycheck I\\u2019m getting tomorrow?\\n\\n\\n\\nObviously, you want your business to work right now.\\n\\n\\n\\nBut if all we ever do is set up our businesses to work right now, then we\\u2019re missing opportunities to build margin and resilience into our businesses for the future. Plus, we\\u2019re having to continually go in and recalculate\\u2013which creates the sort of precarity that leads to burnout.\\n\\n\\n\\nSo maybe your revenue model is working today. But will it work tomorrow?\\n\\n\\n\\nAs your needs and the needs of the business evolve, will the revenue model be able to keep up?\\n\\n\\n\\nI can almost guarantee you that your next financial opportunity comes from taking a longer view on your revenue model.\\n\\n\\n\\nI\\u2019m in the midst of this with a number of business owners right now. Taking a short-term view has helped them get their feet under them and find an impressive level of initial success! But now they\\u2019re feeling squeezed just trying to figure out how to eek out a little more growth.\\n\\n\\n\\nFor me, the key here isn\\u2019t to consider what a little more growth could look like\\u2014that shorter-term view. But instead, to consider what a lot more growth could look like and take long-term view.\\n\\n\\n\\nConsider that your long-term, higher-level growth opportunity is rarely a matter of doing more. It takes a long, hard look at each revenue stream and weighing whether it can adapt to hold its weight in a business generating 2 or 3 times more re...'