EP 317: Leveraging LinkedIn With The Pocket PhD Founder Emily Crookston
b'In This Episode:\\n\\n\\n\\n* How The Pocket PhD founder Emily Crookston started leveraging LinkedIn after the pandemic threw a wrench in her public speaking plans* Why she went from posting spontaneously to planning out her content and using a weekly structure to guide her* What prompted her to start a video interview series on LinkedIn* And why Emily doesn\\u2019t care about trying to work the LinkedIn algorithm\\n\\n\\n\\n\\n\\nSo you\\u2019ve got a big plan for this year (or even this week or this month!).\\n\\n\\n\\nWhat happens when somebody throws a wrench in the works?\\n\\n\\n\\nDo you fight to get back on track?\\n\\n\\n\\nDo you flee to something else entirely?\\n\\n\\n\\nDo you freeze and hope that it\\u2019ll all blow over soon?\\n\\n\\n\\nEach of these 3 responses is perfectly normal & understandable. After all, fight, flight or freeze is a baked-in biological response we all have.\\n\\n\\n\\nBut most of the time, we need a different way to respond when our plans get interrupted.\\n\\n\\n\\nFight, flight, or freeze might be our biological response when faced with a threat but they\\u2019re rarely the best response.\\n\\n\\n\\nI propose that the more strategic\\u2014more human\\u2014response is to adapt. It\\u2019s not so much a reaction to the threat as it is a curiosity about what we can do with the new information or circumstances.\\n\\n\\n\\nI\\u2019ve been coming back to a line from Sebene Selassie\\u2019s book, You Belong, over the last few weeks. She writes, \\u201cCuriosity is a crucial component in reducing our reactivity.\\u201d\\n\\n\\n\\nCuriosity asks us to consider how we can approach new information or circumstances creatively\\u2014instead of trying to figure out how to fight it, how to run the other way, or how to wait it out.\\n\\n\\n\\nObviously, we all got thrown for a loop last year when Covid hit. That wrench in the works played out different for every one and every business\\u2014but we all had to adapt in some way.\\n\\n\\n\\nIf you fought, fled, or froze, you\\u2019re not alone!\\n\\n\\n\\nI think we all responded that way initially. I certainly did\\u2014big fighting energy over here!\\n\\n\\n\\nWhat was amazing to watch though is little by little, the business owners I\\u2019m in community with started to ease up on that immediate reaction and started to find a more adaptive, proactive response.\\n\\n\\n\\nI saw amazing things happen for people when they adapted\\u2014even if those things didn\\u2019t always lead to financial relief or more time to themselves.\\n\\n\\n\\nOne of those people is my guest today, the founder of The Pocket PhD, Emily Crookston.\\n\\n\\n\\nEmily is a ghostwriter and editor who works with experts and thought leaders to help them bring their ideas to the masses.\\n\\n\\n\\nAs you\\u2019ll hear, Emily\\u2019s plan for 2020 was to grow her business through in-person speaking engagements. Her first gig was on March 8\\u2014and then\\u2026 lock down.\\n\\n\\n\\nBut Emily adapted\\u2014taking the same strategy she was applying to speaking gigs and applied it to LinkedIn. She\\u2019s seen tremendous success on the platform over the last year and I wanted to talk with her about how she adapted her plan, decided on LinkedIn, and then figured out how to make the most of the platform by working her plan.\\n\\n\\n\\nWe talk about how she made the jump from posting spontaneously to planning her content & scheduling it. We talk about the video interview series she started.'