BROADCASTS.com

b'In This Episode:\\n\\n\\n\\n* Why\\xa0Dana\\xa0Kaye\\xa0 and Felton Kizer came together to build a stock photography business\\u2013and the important mission behind the company* How the process of making things official helped them learn how to work with each other* The skills they\\u2019ve learned as they have developed the new business, as well as how they\\u2019ve leveraged their existing business-building skills to give it a jumpstart* Why they\\u2019re each playing the roles they are in the new business and how that\\u2019s guided the development of the business\\n\\n\\n\\nStarting a second\\u2014or third or fourth\\u2014business is a great test of your skills as an entrepreneur.\\n\\n\\n\\nOn one hand, you\\u2019re reminded of all the things you learned getting the first venture or few off the ground. You can put those skills to use faster and avoid some of the hassle you went through when you did it before.\\n\\n\\n\\nOn the other hand, there are inevitably\\xa0new\\xa0things to learn. You might need to pick up skills that come from using a different kind of business model. Or, you might need to learn some new software. Or, you might want to acquire some new marketing or sales skills to support the new company.\\n\\n\\n\\nLast year, I had to level up my own skills as the co-founder of my second company,\\xa0YellowHouse.Media. YellowHouse.Media is the podcast production agency I run with my husband, Sean.\\n\\n\\n\\nStarting the new venture was a\\xa0huge\\xa0affirmation of skills that I already possessed.\\n\\n\\n\\nIt was incredibly fun to design a business from scratch and see it come to fruition really fast\\u2014almost exactly how I had envisioned it. I even got to exercise skills around package design and pricing that I had learned but never put into practice.\\n\\n\\n\\nBut there were also all kinds of new skills to learn, too.\\n\\n\\n\\nI needed to learn how to\\xa0run\\xa0the business model I had designed. I needed to develop new communication skills and new team-building skills. And I had to learn new software, too.\\n\\n\\n\\nOf course, the biggest learning curve was figuring out how to work with a business partner\\u2014and how to work with my husband.\\xa0\\n\\n\\n\\nWe\\u2019re still figuring that one out.\\n\\n\\n\\nAll this month on What Works, we\\u2019re talking about leveling up our skills and, this week, I\\u2019ve got the inside scoop on a brand new joint venture that friend of the pod Dana Kaye and her new business partner Felton Kizer put together. Knowing what I\\u2019ve learned about my own second company, not to mention working with a business partner, I knew this conversation would teach us a lot about the skills that go into building a new business.\\n\\n\\n\\nYou might remember that\\xa0Dana Kaye\\xa0is the founder of\\xa0Kaye Publicity, a PR firm for authors, as well as the host of the podcast, Branding Outside The Box.\\xa0Felton Kizer\\xa0is a photographer and the founder of\\xa0Off-Kilter Media.\\n\\n\\n\\nTogether, they\\u2019ve just launched\\xa0Bouquet Stock Photography. They wanted to see more people of color, those in the LGBTQIA+ community, non-binary folks,'