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b'In This Episode:\\n\\n\\n\\n* How Rebel Therapist podcast host Annie Schuessler found her voice as a podcaster\\u2014and how her show has evolved over time* How she plans her content for her podcast and selects the guests she\\u2019ll have on the show* Why she decided to start pitching other podcasts to have her on\\u2014and the process she uses to do it* The techniques Annie uses to break through the fear of asking to be on other podcasts\\n\\n\\n\\n\\n\\nThe number one way I\\u2019ve built my audience might surprise you.\\n\\n\\n\\nIt\\u2019s NOT through especially useful or creative content. It\\u2019s not through some top secret ad targeting strategy. It\\u2019s definitely not through social media.\\n\\n\\n\\nIt\\u2019s not even through this podcast.\\n\\n\\n\\nThe number one way I\\u2019ve built my audience is by borrowing other people\\u2019s audiences.\\n\\n\\n\\nWhen I had a craft and design blog, I borrowed other people\\u2019s audiences by doing extensive write ups on makers I loved\\u2014who then enthusiastically shared that write up with their audience.\\n\\n\\n\\nWhen I started doing more business coaching & education, I guest posted on big name online marketing sites and their readers followed the links back to my site.\\n\\n\\n\\nAs time went on, I borrowed audiences by appearing on podcasts and speaking for free. And of course, I borrowed the audience at CreativeLive for years\\u2014which is a move I still benefit from to this day.\\n\\n\\n\\nThere are other ways to grow an audience\\u2014things like search engine optimization, PR, and\\u2014of course\\u2014advertising. But even at the heart of these tactics is the strategy of borrowing audiences from other sources.\\n\\n\\n\\nNow, even though borrowing audiences is something that I know works for me, I all too often forget to build that work into my plans.\\n\\n\\n\\nDuring our last What Works Network virtual conference, sales strategist Allison Davis shared that it\\u2019s the only way she\\u2019s working to grow her audience. Sure, she has some social media presence but her core strategy is borrowing other people\\u2019s audiences.\\n\\n\\n\\nOnce Allison shared that, it became a hot topic of conversation: how do you borrow someone\\u2019s audience? How do you get in touch with the people who have the right audience for you and your work? How do you make the most of these opportunities?\\n\\n\\n\\nToday, we\\u2019re answering a bunch of those questions with Annie Schuessler from Rebel Therapist.\\n\\n\\n\\nAnnie helps therapists and other healers move their businesses beyond private practice. She has her own podcast\\u2014also called Rebel Therapist\\u2014and we talk about how hosting her show has helped to use her voice.\\n\\n\\n\\nBut we also dive into how Annie has been borrowing other people\\u2019s audiences all year long through a podcast tour, a concerted effort to pitch other hosts and appear on other shows.\\n\\n\\n\\nNot only has her tour been successful\\u2014but it\\u2019s helped create incredible results in her business, like overselling her last Create Your Program group coaching offer.\\n\\n\\n\\nWe talk about how Annie finds shows to pitch, the research she does to pitch them, how she tracks her pitching, and how she\\u2019s overcome the fear she first felt when getting started on this project.\\n\\n\\n\\nNow, let\\u2019s find out what works for Annie Schuessler!\\n\\n\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By'