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b'This show is called What Works for a reason.\\n\\n\\n\\nSometimes it\\u2019s a declaration: this is what worked for this small business. And often, it\\u2019s a question, \\u201cWhat works?\\u201d\\n\\n\\n\\nToday\\u2019s episode is very much a question, many questions, really:\\n\\n\\n\\n* What works when it comes to selling when you want to avoid manipulative or exploitative practices?* What works when your values conflict with many of the best practices of selling online but you still want people to buy your stuff?* What works when it comes to sales in a business that is actively anti-racist and anti-capitalist?\\n\\n\\n\\nAnd even more bluntly: Can you even sell things without causing harm or perpetuating harmful systems?\\n\\n\\n\\nMy friend Kate Strathmann is the founder of Wanderwell, a bookkeeping and consulting firm that grows thriving businesses while investigating new models for being in business.\\n\\n\\n\\nRecently, Kate took a bit of a detour from how she\\u2019s used to building her business, which is 90% referral based and fueled by deep relationship- and community-building. She decided to offer a small group program called the Equitable Business Incubator as a way of exploring anti-capitalist business practices and how they apply to the small businesses we\\u2019re building.\\n\\n\\n\\nTo fill the program, Kate need to sell differently.\\n\\n\\n\\nWhich led her to asking the question: Can you even sell things as a anti-capitalist?\\n\\n\\n\\nWhile that might not be your specific question, I have a feeling that you too have wondering how you can effectively sell your offers without causing harm, perpetuating harmful systems, or damaging relationships. And that\\u2019s why I knew Kate and I needed to explore this topic on the show.\\n\\n\\n\\nThis is a conversation about what a kinder, less harmful sales process could look like\\u2014and it probably contains more questions than answers. But I\\u2019m confident those questions can help you find the answers that are right for you and the sales system that you want to build to make your business stronger.\\n\\n\\n\\nWe start out by defining what we\\u2019re really talking about when we talk about capitalism and anti-capitalism. Then, Kate shares how the Equitable Business Incubator came to be and how she ended up selling it. And then we dig into what makes many of the sales formulas and best practices being taught today problematic\\u2014and how to think differently to create your own alternative practices.\\n\\n\\n\\nNow, let\\u2019s take a look at what works for creating less harmful sales systems!\\n\\n\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.'