EP 295: Its Always A Work In Progress

Published: Aug. 25, 2020, 8:03 a.m.

b'The market is constantly changing.\\n\\n\\n\\nNew technology, new trends, new players.\\n\\n\\n\\nWe can either treat the constant changing and uncertainty as a threat\\u2026\\n\\n\\n\\n\\u2026or we can treat it as an invitation to see everything we do as a work in progress.\\n\\n\\n\\nAll this month, we\\u2019ve been looking at the process of value creation\\u2013how we wind up building the products and services we sell.\\n\\n\\n\\nWe heard from Alisha Robertson about how she turned her book into the idea for a membership community. India Jackson shared how she she went from modeling to photography to running a brand visibility agency. And we heard from Michelle Markwart Deveaux about how she took a tried-and-maybe-not-so-true model for offering voice teaching services and turned it on its head to improve how she delivered value AND to make more money.\\n\\n\\n\\nAlong the way, I also shared stories from my own companies about how things have evolved and what I\\u2019ve learned as things have changed about the ways I create and deliver value\\u2013from business support to podcast production to leadership development.\\n\\n\\n\\nSo back to change and uncertainty\\u2026\\n\\n\\n\\n\\u2026like I said, change and uncertainty is a given.\\n\\n\\n\\nThere is absolutely no point in fighting it\\u2013trying to get things exactly right or anticipate what\\u2019s going to happen next.\\n\\n\\n\\nAnd you know what? That\\u2019s great!\\n\\n\\n\\nBecause at this point, it should be clear that creating value is always a work in progress.\\n\\n\\n\\nAs the market changes, our offers can evolve.\\n\\n\\n\\nAs we learn more, we can try new things.\\n\\n\\n\\nThe challenge in this is actually treating your business as a work-in-progress.\\n\\n\\n\\nSo often, I see business owners work in fits & starts\\u2013trying to solve one piece of the puzzle once and for all\\u2026 only to get frustrated, take a break, and then find something else to fixate on for a while.\\n\\n\\n\\nWhether it\\u2019s creating value, making your systems more efficient, or growing your audience\\u2026 the trick to treating your business as a work in progress is consistent action. Business-building has to be a habit, not a one-off project you have to get right.\\n\\n\\n\\nTo make business-building a habit, you need a solid system to focus on what matters, a structure of getting the work done, and the support of peers and mentors who can inspire you to keep going.\\n\\n\\n\\nThat\\u2019s exactly what we do at The What Works Network.\\n\\n\\n\\nWhen you join The What Works Network, you commit to making business-building a habit. Each month, we give you the focus, structure, and support you need to take your work in progress and make it a little stronger.\\n\\n\\n\\nTogether, we take consistent, strategic action to build a more effective, efficient, and sustainable business.\\n\\n\\n\\nThe What Works Network is accepting new members right now through the end of August.'