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b'In This Episode\\n\\n\\n\\n* Why voice teacher Michelle Markwart Deveaux refined her offer from a pay-for-service model to a value pricing model* How that shift changed how she packaged her services and what outcomes she focused on for her students* What she did to double her rates while deliver 3 times the value* How she started sharing her methods and business structure with other voice teachers and professionals\\n\\n\\n\\n\\n\\nProduct development isn\\u2019t always about building something new.\\n\\n\\n\\nOften, it\\u2019s about taking what you\\u2019ve already built and making it stronger.\\n\\n\\n\\nYou refine the packaging, the value proposition, the customer experience, the delivery mechanisms, and the price. Little by little, you create value simply through the process of excavating the most useful or transformative pieces of your offer and making sure they are as polished & refined as they can be.\\n\\n\\n\\nRefining the product or service you already offer can be as good\\u2014or even better\\u2014for giving your business a shot of energy as offering something new.\\n\\n\\n\\nWhen you refine or repackage your offer, new people might notice it who passed it by before. New methods of delivery might give you back some serious time. A new price point might unlock a new level of profitability for your business. A new message or angle on what you really offer could open your eyes to a whole new way to market what you do.\\n\\n\\n\\nIn other words, refining your offer could lead to a new, bold vision for your whole business!\\n\\n\\n\\nThis is exactly what I talked about with today\\u2019s guest, Michelle Markwart Deveaux, founder of FaithCultureKiss voice studio and the SpeakEasy Cooperative.\\n\\n\\n\\nMichelle is a voice teacher\\u2026 as well as champion for voice teachers who want to empower students, performers, podcasters, and voice talent of all kinds to use their voices in powerful ways.\\n\\n\\n\\nMichelle started out teaching voice with the same kind of offer you\\u2019d expect any voice, piano, or instrument teacher to use. Students paid her for each lesson and they called it a day.\\n\\n\\n\\nBut as she started to hate how transactional that method was and how guilty it made her feel for doing work outside of her lessons, she started to refine her offer\\u2014and ended up creating a whole new model for teaching voice.\\n\\n\\n\\nWe get into all of that and more, including how she doubled her rates and delivered 3x the value, how she structures her packages, and how she got started teaching voice online. Plus, we talk about how she took what she learned refining her original voice teaching offer and created a new offer to help other voice teachers, too.\\n\\n\\n\\nNow, let\\u2019s find out What Works for Michelle Markwart Deveaux!\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.'