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b'In This Episode:\\n\\n\\n\\n* What led Ginkgo Public Relations founder Cher Hale to move from Las Vegas to Portland, Oregon* How she took her business full-time in a new-to-her city* How her mom\\u2019s romance novels inspired her to discover a bold new Why for her business* What action that new Why led her to take and how she\\u2019s showing up in new ways because of it\\n\\n\\n\\n\\n\\nWhat do you want?\\n\\n\\n\\nIt\\u2019s a simple enough question.\\n\\n\\n\\nWhat do you want from your life? From your business? From the work you do on a daily basis?\\n\\n\\n\\nWhat do you want from your home? Your relationships? Your community?\\n\\n\\n\\nIt\\u2019s a simple question\\u2014but it\\u2019s not easy.\\n\\n\\n\\nAnswering this question\\u2014even imperfectly\\u2014can give you more confidence in managing and even embracing uncertainty.\\n\\n\\n\\nWhat do you want is not an easy question for me to answer.\\n\\n\\n\\nWhat I want is often influenced by what others have, what they do, and what they\\u2019re going after. What I want is often an effort to prove that I\\u2019m good enough, smart enough, and goshdarnit, you should like me.\\n\\n\\n\\nI\\u2019ve been working hard on making sure that I\\u2019m really honest when I answer that question. It takes some soul-searching and a willingness to admit that I\\u2019ve been on the wrong path. But it\\u2019s been oh-so worth it.\\n\\n\\n\\nBecause when I know what I want, I can make much stronger plans for my life and business. I can pursue more decisive action. And I don\\u2019t have to wait around for the approval or praise of someone else.\\n\\n\\n\\nToday, we\\u2019re talking about how knowing what you want\\u2014and discovering a clear vision for your life and business\\u2014can help you navigate uncertainty and even embrace it.\\n\\n\\n\\nMy guest is Cher Hale, the founder of Ginkgo Public Relations.\\n\\n\\n\\nCher is full of incredible stories of figuring out what she wants and taking action to make it happen\\u2014from making a big personal moving, to going full-time with her business, to embracing a bold new \\u201cwhy\\u201d for her business.\\n\\n\\n\\nWe talk about why she made the move from working on the Vegas Strip to getting weird in Portland, how she used retainer clients to take her business full-time, and how she rewrote some of the harmful mindsets she held. We also talk about her mother\\u2019s erotic romance novels and how Cher was inspired to make a big shift in who she serves with her business and why.\\n\\n\\n\\nDon\\u2019t worry\\u2014this interview is completely PG.\\n\\n\\n\\nNow, let\\u2019s find out What Works for Cher Hale!\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.'