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b'In This Episode:\\n\\n\\n\\n* Why I chose \\u201cembrace uncertainty\\u201d as one of my commitments for 2020 and how it\\u2019s served in this wild year* How Charlie Gilkey recommends finding the most courageous next step* What led Second Breaks founder Lou Blaser to rethink her business model\\u2014and return to a years-old vision for her work in the process* What 2 questions she used to find new ways of creating value* How she used existing assets in her business to start building toward her new vision\\n\\n\\n\\n\\n\\nThe tweet that\\u2019s pinned to the top of my profile lists my 3 commitments for this year.\\n\\n\\n\\nThose commitments are my guiding principles, the things I\\u2019m actively trying to cultivate more of in my life, the ideas that guide the decisions I made.\\n\\n\\n\\n\\n\\n\\n\\nMy three commitments for 2020 are: Question normal. Expect success. And embrace uncertainty.\\n\\n\\n\\nNow, most people I know have had to recalculate their goals for 2020. But these commitments? Well, they\\u2019re more relevant than ever.\\n\\n\\n\\nIn fact, I\\u2019ve had a few people @ me on Twitter and ask if I\\u2019m psychic!\\n\\n\\n\\nWhile each of my commitments for 2020 have been a huge help for navigating this wild year, it\\u2019s that last one\\u2013Embrace Uncertainty\\u2013that\\u2019s really asked me to grow.\\n\\n\\n\\nUncertainty seems to be the theme of 2020.\\n\\n\\n\\nWith everything that\\u2019s happened so far this year and no real confidence in what might be coming, we\\u2019ve all had to recalculate.\\n\\n\\n\\nSome business owners I know have had to completely rework their business models. Others have taken huge in-person gathering online. Others are discovering they have skills that are incredibly useful in the pandemic economy. And still others still aren\\u2019t sure what they\\u2019ll do next to bring in some revenue.\\n\\n\\n\\nAs I\\u2019ve worked with business owners on making decisions and reworking plans, there\\u2019s one thing I keep coming back to, though. While 2020 might have presented us with a unique batch of unpredictable circumstances, uncertainty is not a new condition of entrepreneurship.\\n\\n\\n\\nUncertainty is baked into the operating system of how we function every day as business owners\\u2026\\n\\n\\n\\n\\u2026whether we like it or not\\u2026 and whether we like to admit it or not.\\n\\n\\n\\nWhen I chose embracing uncertainty as one of my commitments for this year, I didn\\u2019t have a pandemic in mind.I wasn\\u2019t gearing up for a historic upheaval in the labor market. I didn\\u2019t predict the long overdue tectonic shift in public opinion about systemic racism and police brutality.\\n\\n\\n\\nI chose to commit to embracing uncertainty because I wanted to take more courageous action. I wanted to see what would happen for me and for my business if I stopped trying to predict the right thing to do and started leaning into my full potential and my full vision.\\n\\n\\n\\nAnd while you might think I\\u2019m a natural risk taker, I can assure you I am not.\\n\\n\\n\\nThis idea wasn\\u2019t really mine at all. It was a very important lesson I learned from my friend Charlie Gilkey during an interview for this very podcast.\\n\\n\\n\\nBefore we get into this week\\u2019s interview with Lou Blaser, I want to share a snippet from this interview to tee up all of the conversations we\\u2019re having this month around embracing uncer...'