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b'In This Episode:\\n\\n\\n\\n* The webinar that changed everything for strategist Marie Poulin* Why she decided to go \\u201call in\\u201d on creating content about Notion and how YouTube has impacted her bottom line* How she developed and sold an in-progress online course about Notion * The process she\\u2019s using to create additional leverage in her business even when clients coming asking about 1:1 services\\n\\n\\n\\nThe path to building a business that works is not mysterious.\\n\\n\\n\\nSure, there is always some luck involved. Timing, connections, and how you show up can play a big role in whether or not you feel traction early.\\n\\n\\n\\nBut the nuts and bolts of it? It\\u2019s really not up for debate.\\n\\n\\n\\nYou create a product or service that people want because it is going to solve a problem or improve their lives.\\n\\n\\n\\nAnd then you find enough people who want it and are willing to pay the right amount for it to offset the costs of doing business.\\n\\n\\n\\nThen, you make the methods and costs of doing business efficient, effective, and humane.\\n\\n\\n\\nOkay, sure, that\\u2019s pretty reductive\\u2014but it\\u2019s also true. That\\u2019s how you build a business that works.\\n\\n\\n\\nThe problem is that we have a tendency to fight one or more of those steps.\\n\\n\\n\\nWe resist the process.\\n\\n\\n\\nWe resist building the right product or service for our people. We resist going out and finding customers or clients. We resist putting an appropriate price on the work. We resist making our business operations more efficient or humane.\\n\\n\\n\\nAnd so things get sticky\\u2014or worse.\\n\\n\\n\\nI\\u2019ve gone through the push & pull of resisting the process of building a business that works many times.\\n\\n\\n\\nI notice it every time I feel like it\\u2019s hard to make money.\\n\\n\\n\\nIt\\u2019s in these times that I have to look at what part of the process I\\u2019m resisting and why I\\u2019m resisting it. And it almost always comes down to feeling like I don\\u2019t wan to go all in on what I\\u2019m working at.\\n\\n\\n\\nMaybe I don\\u2019t want to go all in on the product I\\u2019m working on.\\n\\n\\n\\nMaybe I don\\u2019t want to go all in on the way I\\u2019m building a customer base.\\n\\n\\n\\nMaybe I don\\u2019t want to go all in on how we\\u2019re operating or the systems we\\u2019re using to do business.\\n\\n\\n\\nThe problem is that not wanting to go all in on any single part of the process creates friction and makes it harder to make money.\\n\\n\\n\\nThis week, we\\u2019re taking a look at what happens when you\\u2019re able to go all in on every aspect of building your business\\u2014product, marketing, and operations\\u2014and how that impacts how money flows through your business.\\n\\n\\n\\nTo do that, I talked with Marie Poulin.\\n\\n\\n\\nNow, Marie has been on the podcast several times now. Most recently, I spoke with her about her decision to not build a business that scales. Funnily enough, at just about the time that interview aired, things started to change for Marie.\\n\\n\\n\\nMarie found something she could go all in on.\\n\\n\\n\\nAnd suddenly her path to the right product, the right marketing, and the right operations became clear\\u2014as did the path to making money with ease.\\n\\n\\n\\nIn this conversation, Marie and I talk about how she transformed her business when she stopped resisting and found the thing she could go all in on.'