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b'In This Episode\\n\\n\\n\\n* The single most important lesson Tara McMullin learned about money in the last 5 years* How that lesson rippled through her business and personal development as a leader* Why this lesson also led with taking stock of how much her sense of credibility was tied to the money she makes* How Sean McMullin is asking new questions about money and his relationship to it now that he\\u2019s a business owner, too* What his experience with collectivism has inspired him to consider as the business (and bank account) grows\\n\\n\\n\\n\\n\\nMoney is always about more than the dollars and cents.\\n\\n\\n\\nNo matter how nice it might be to objectively measure the value of a thing or calculate the salary of a new hire or assess the return on a particular investment, there\\u2019s always something else going on. Something that defies the ability to measure it with pure math.\\n\\n\\n\\nThere are the cultural norms we carry, the familial attitudes that are passed on to us, the limiting beliefs we\\u2019ve picked up along the way.\\n\\n\\n\\nThere is always so much more to consider about money than the dollars and cents.\\n\\n\\n\\nThis month, we have a series of episodes exploring money and our changing relationships to it.\\n\\n\\n\\nThis is a series we\\u2019ve been planning since late last year but as the current global health crisis has blossomed into a global economic crisis, these questions about money and our relationship to it\\u2013especially as small business owners\\u2013feel more relevant every single day.\\n\\n\\n\\nOver the course of the month, you\\u2019ll hear from What Works regular Marie Poulin about how a surprise discovery led her to upending her business model while finding a whole new sense of ease when it came to making money.\\n\\n\\n\\nYou\\u2019ll also hear from jewelry designer Tiffany Whipps who has seen first hand the wild swings in value that a fickle market can create. And you\\u2019ll hear from Jennifer Patterson, who runs a large portion of her herbalism and breathwork business on a sliding scale.\\n\\n\\n\\nPlus, you\\u2019ll hear What Works network members share how their relationship to money has evolved over time, too.\\n\\n\\n\\nAll throughout this series, we\\u2019re asking you to examine the assumptions and beliefs that you hold about money.\\n\\n\\n\\nSome of them might be long held\\u2026 perhaps stemming from how your parents handled money or a story you heard a long time ago.\\n\\n\\n\\nOthers might be more cultural\\u2026 maybe you\\u2019ve picked up some beliefs about money that come from how the news is reported or which business heroes are celebrated.\\n\\n\\n\\nOthers might come from your very own market\\u2026 I hear tall tales about money repeated as fact in my own industry all the time.\\n\\n\\n\\nToday, I wanted to start close to home.\\n\\n\\n\\nMy own relationship to money has changed so much over the time I\\u2019ve been a business owner. So the first half of this episode is my own reflections on the most important money lesson I\\u2019ve learned in the last 5 years and the specific ways it\\u2019s played out in my business over that time.\\n\\n\\n\\nThe second half of the episode is a conversation with my husband and business partner, Sean, about how his relationship to money is changing now that he\\u2019s a business owner, too.\\n\\n\\n\\nAs I put this episode together, I realized that the whole of it is really a conversation about...'