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b'In This Episode:\\n\\n\\n\\n* The process Prerna Malik, founder of Content Bistro, uses to create effective copy for her clients* Why she keeps her tools simple and isn\\u2019t quick to change them just because there are new options out there* How Prerna uses experience, testing, and research to push the edge and try new things with the copy she writes* What she did to translate her service processes into a program for other agency owners and service-based businesses\\n\\n\\n\\n\\n\\nYour process is your most valuable tool.\\n\\n\\n\\nBy that, I mean that the way you do what you do, the system you use to create results, the pattern you follow time and time again is what all the value-generating activities of your business are based on.\\n\\n\\n\\nNow, when you\\u2019re just getting started with your business, your process probably feels pretty loose and undefinable. You might even call it magic.\\n\\n\\n\\nAnd so then it\\u2019s no wonder that you have trouble explaining it or documenting it\\u2014let alone putting a dollar value on it.\\n\\n\\n\\nBut as your business matures, your process (should) become clearer and clearer. You can explain it. You can document it. You can see the financial value in it.\\n\\n\\n\\nEverything else in your business layers on top of your process to create clarity and efficiency.\\n\\n\\n\\nYour process provides the foundation for every other tool you introduce into the way you run your business.\\n\\n\\n\\nThis month, we\\u2019re examining the tools we use to run our businesses. So far, we\\u2019ve talked through some of the tools that Sean and I use to work with clients in our podcast production agency. I talked with Jessica Stansberry about the tools she uses to run her content-driven digital products business.\\n\\n\\n\\nAnd this week, I\\u2019m talking with Prerna Malik about the tools she uses to run her copywriting agency, Content Bistro.\\n\\n\\n\\nYes, Prerna and I get into the specific tools she uses\\u2014things like Google Drive, Notion, and CrazyEgg. But we also talk a lot about her process\\u2014how she does what she does.\\n\\n\\n\\nLike I said, process is the most valuable tool in your business and your process should determine the tools that you use.\\n\\n\\n\\nPrerna\\u2019s approach certainly demonstrates this. Her tools help her make her process work. They help her make her process more efficient. And ultimately, it\\u2019s her process that\\u2019s helped her build an incredible business.\\n\\n\\n\\nNow, let\\u2019s find out what works for Prerna Malik.\\n\\n\\n\\nTools In This Episode:\\n\\n\\n\\n* Google Drive \\u2013 document collaboration and file storage* Notion \\u2013 project & process management* CrazyEgg \\u2013 heat maps, user recordings, and A/B testing* Book Like A Boss \\u2013 scheduling system\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Y...'