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b'My brand is more \\u201cme\\u201d than ever.\\n\\n\\n\\nWhich is funny because, up until 2017, my brand was my name.\\n\\n\\n\\nThat year, I made a conscious effort to move away from my personal brand and build out a company brand, something that could represent an idea that was much bigger than me.\\n\\n\\n\\nAt that same time, I started to do some significant personal work. I drank less. I ate better. I started moving my body. Later, I did a heap ton of mindset work. I discovered the great outdoors.\\n\\n\\n\\nI started to feel like a new person\\u2026 and at the same time, I started to feel more myself. More comfortable with myself. More confident, more whole.\\n\\n\\n\\nAlong the way, the brand I was building evolved. It created a space where I could fully belong\\u2014as a leader, a businesswoman, and as a human.\\n\\n\\n\\nI wasn\\u2019t playing at who Tara Gentile was anymore. I wasn\\u2019t hoping to become something that I really wasn\\u2019t. I wasn\\u2019t putting on a nice dress and fancy makeup and hoping people would trust me.\\n\\n\\n\\nI could just be me.\\n\\n\\n\\nWe\\u2019re closing out this month on branding by getting personal. \\n\\n\\n\\nWe\\u2019re looking at how who we are informs what we create and how those brands evolve over time.\\n\\n\\n\\nLike I mentioned, my business brand is more \\u201cme\\u201d than it\\u2019s ever been.\\n\\n\\n\\nJust because my brand represents a company and a community doesn\\u2019t mean that it\\u2019s not extremely personal.\\n\\n\\n\\nSo whether your business is represented by your name and your face or whether you\\u2019re building something separate from you, there\\u2019s a lot to dig into in this episode.\\n\\n\\n\\nToday, I\\u2019m joined by Stasia Savasuk, the creator of Stasia\\u2019s Style School. Stasia helps people find the courage, clarity, and congruency to rock their personal style.\\n\\n\\n\\nI wanted to showcase her story during this month as a way of helping you reexamine the stories and patterns that we inadvertently fall into because of what we believe it takes to fit in, to be professional enough, or to earn credibility.\\n\\n\\n\\nStasia\\u2019s personal story\\u2014and how she\\u2019s turned her passion into a thriving business\\u2014will shed light on all the hangups you might have about your personal style and the way your personality plays into the brand you\\u2019re building.\\n\\n\\n\\nWe chat about how Stasia realized she was fitting herself into imaginary boxes, how the birth of her first child changed how she approaches her own body & style, how she finds the guts to dress the way she wants, and how her personal style informs her personal brand.\\n\\n\\n\\nNow, let\\u2019s find out what works for Stasia Savasuk!'