EP 271: Brand-Building Is More Important Than Ever
b'People are still spending money.\\n\\n\\n\\nIt\\u2019s a message I\\u2019ve shared over and over again over the last 2 weeks. Not everyone is spending money\\u2026 and not everyone has the money to spend. But plenty of people are still investing in goods and services that will make their lives and businesses better.\\n\\n\\n\\nAnd along those lines, my friend Mark Butler shared some great insight with his audience last week after investing in a program\\u2013even in the midst of our current economic situation.\\n\\n\\n\\nHe said that, even when times are tough, when we need help, we\\u2019ll invest with the people & businesses that we trust.\\n\\n\\n\\nWho do we trust? Well, they\\u2019re the people\\u2013the brands\\u2013that have made a lasting impact on us over the years. They\\u2019re the people and companies that have made an effort to connect with us, that share our values, that represent what we want to see more of in the world.\\n\\n\\n\\nI\\u2019m Tara McMullin and you\\u2019re listening to What Works\\u2013the show that transcends the hype to bring you stories of what\\u2019s really working for small business owners today.\\n\\n\\n\\nYes, people are still spending money and they\\u2019re spending it with brands they like and trust.\\n\\n\\n\\nThis weekend, I spent money at my local brewery because I want to support them as they try to keep their workers employed. I spent money at a local cafe. And I spent money at Whole Foods, which might be a big corporation but one that does a helluva lot of good for its workers and our local economy.\\n\\n\\n\\nThese brands are really important to me. They represent my home, my friends, and the world that I want to live in. I value their presence and I want to see them thrive.\\n\\n\\n\\nThey\\u2019ve worked hard to build brands that truly connect with people.\\n\\n\\n\\nThe small business owners we support at The What Works Network are doing the same. We asked 4 of them to share how they approach brand-building and what they\\u2019ve done to create a genuine connection between how they show up and the people they care about.\\n\\n\\n\\nNow, I want to let you know that each of these contributions was recorded before the outbreak had fully hit North America. But I think sharing them with you and inviting you to think about how you want to approach your own brand-building is more important than ever.\\n\\n\\n\\nYou\\u2019ll hear from Layla Pomper from Process-Driven, Lou Blaser from Second Breaks, Julie O\\u2019Hara from Hearts & Brains Consulting, and Margy Thomas from ScholarShape.\\n\\n\\n\\nLet\\u2019s get into it!\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.'