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b'In This Episode:\\n\\n\\n\\n* What Studebaker Metals stands for as a brand and how that shapes the choices they make about product, marketing, and messaging* Why they\\u2019re focused on producing genderless accessories\\u2014and how that impacts the conversations they have with customers* What their motto, \\u201cSlow is fast,\\u201d means and the role is plays in their brand positioning* How they make the choice about what stays and what goes when it comes to their product line\\n\\n\\n\\n\\n\\nStrong brands are focused and intentional.\\n\\n\\n\\nYou know exactly what you\\u2019re going get from them. When a brand you\\u2019re a fan of rolls out something new, you already know you\\u2019re going to want it.\\n\\n\\n\\nThey\\u2019ve sold you before they ever showed you the product\\u2014because they were never focused on selling you a product in the first place. They\\u2019ve been selling you on the idea behind the brand all along.\\n\\n\\n\\nThink Apple and how they leverage global attention with every new product cycle.\\n\\n\\n\\nThink Target and how they sell out of every new design collaboration.\\n\\n\\n\\nThink Glossier and how they\\u2019ve encouraged a generation of women to think about makeup in a new way.\\n\\n\\n\\nThink Everlane and how I just had to try out the performance leggings they just rolled out. They\\u2019re great, by the way.\\n\\n\\n\\nStrong brands aren\\u2019t just for big companies or mid-sized direct-to-consumer businesses.\\n\\n\\n\\nEven a tiny business can build a strong brand.\\n\\n\\n\\nBut since tiny businesses lack the ability to invest heavily in brand-building advertising, it means the burden for brand development is on conscious, intentional choices about messaging, product development, and organic marketing.\\n\\n\\n\\nTiny businesses have an even greater need to stay focused and intentional if they want to build a strong brand.\\n\\n\\n\\nThis week, my guest is Alyssa Catalano, the co-founder of Studebaker Metals\\u2014a metalsmithing and accessories brand that epitomizes focused and intentional choices.\\n\\n\\n\\nAlyssa and the Studebaker Metals team have made careful brand choices about everything from how they style their products to how their products are categorized to the tools they use to craft their products to the messaging behind the products.\\n\\n\\n\\nAlyssa and I talk about the unconventional choice to produce unisex accessories, why slow is fast and what that has to do with their brand positioning, and how their brand plays out in advertising, plus the roles of timelessness and place in how their brand is built.\\n\\n\\n\\nNow, let\\u2019s find out what works for Alyssa Catalano!\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.'