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b'The Nitty-Gritty:\\n\\n\\n\\n* How Gina Bianchini has been leading a slow & intentional brand evolution at Mighty Networks* Why customer feedback has been the key factor in how the brand (and product) has adapted* How the Mighty Networks team is using an online course to gather more customer feedback and create a plan for the future of the brand* What led to leveling up the Mighty Networks visual brand in 2019\\n\\n\\n\\n\\n\\nBrands evolve.\\n\\n\\n\\nSometimes brands evolve naturally\\u2014think Dunkin\\u2019 Donuts changing their name to Dunkin\\u2019 to reflect the fact that more people think of them as a coffee place than a donut place.\\n\\n\\n\\nSometimes brands evolve\\u2026 unnaturally\\u2014think Weight Watchers changing their name to WW because, well, I\\u2019m not sure why other than they\\u2019re trying to stay afloat as more & more people care more about health than weight loss.\\n\\n\\n\\nThe reason that brands evolve is that a brand is only as strong as its reputation in the mind of the customer.\\n\\n\\n\\nA company doesn\\u2019t\\u2014can\\u2019t\\u2014have sole ownership of a brand.\\n\\n\\n\\nA brand is what the customers believe it is.\\n\\n\\n\\nYes, a company can influence a brand\\u2019s reputation and story\\u2014but it doesn\\u2019t own it.\\n\\n\\n\\nBrands are co-created with the people who engage with it.\\n\\n\\n\\nThis month, we\\u2019re examining how brands are built.\\n\\n\\n\\nNo, we\\u2019re not talking about where to get a logo done or what color scheme to use on your website.\\n\\n\\n\\nWe\\u2019re talking about how the people you care about\\u2014your customers, clients, and prospects\\u2014remember your business.\\n\\n\\n\\nWe\\u2019re talking about the story you tell about what you do, why you do it, and who you do it for.\\n\\n\\n\\nAnd we\\u2019re talking about what it takes to define a reputation and a presence when there are so many things competing for the attention of our people.\\n\\n\\n\\nOver the course of this month, you\\u2019ll hear from Martinus Evans who is redefining what it means to be a runner with his podcast 300lbs And Running and his community, the Slow AF Run Club. You\\u2019ll hear from Stasia Savasuk about how her journey to discovering her personal style taught her about establishing a personal brand. And you\\u2019ll hear from Alyssa Catalano from Studebaker Metals about how what you offer defines your brand.\\n\\n\\n\\nBut today, we\\u2019re kicking things off with Gina Bianchini from Mighty Networks.\\n\\n\\n\\nNow, as you probably already know, Mighty Networks is a sponsor of What Works. Plus, we\\u2019re proud users of their community-building and course delivery software.\\n\\n\\n\\nAnd, as such, I\\u2019ve seen the Mighty Networks team go through a careful brand evolution over the last 3 years.\\n\\n\\n\\nIn fact, Mighty Networks brand evolution is a perfect case study in co-creating a brand with the people who engage with it and that\\u2019s exactly what I wanted to talk with Gina about.\\n\\n\\n\\nGina and I chat about what\\u2019s stayed the same and what\\u2019s changed over the last few years as Mighty Networks has grown and grown. You\\u2019ll hear about Gina\\u2019s light bulb moment, how building a community for Mighty Networks users helped her see how people were really using the software, and why she decided to build an online course. Plus, you\\u2019ll hear how all of this learning helped Mighty Networks create a stunning new visual brand, in-house,'