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b'The Nitty-Gritty:\\n\\n\\n\\n* What values are woven through Rob Walling\\u2018s many ventures* Why he started MicroConf and how it\\u2019s a direct reaction to so many communities & events for founders* How Rob sees his role as a leader of a rapidly growing community* How he turns his values into policies, systems, and operating procedures no matter one business he\\u2019s working on\\n\\n\\n\\n\\n\\n\\u201cDifferent is better than better.\\u201d\\n\\n\\n\\nThat\\u2019s what Sally Hogshead says. Sally is a brand expert and the creator of the Fascination Advantage Assessment, which helps entrepreneurs and leaders discover what\\u2019s naturally fascinating about themselves.\\n\\n\\n\\nWhat she means is that better is fleeting. It\\u2019s uninspired.\\n\\n\\n\\n\\u201cBetter,\\u201d she says, \\u201ckeeps you chained to the same way of working as your competition.\\u201d\\n\\n\\n\\nBeing different, on the other hand, helps you stand out. Being different helps you gather the right people around you\\u2014because they immediately see what you\\u2019re about.\\n\\n\\n\\nDifferent helps you win on your own terms.\\n\\n\\n\\nSo how do we arrive at \\u201cdifferent?\\u201d How do we build our brands, our ideas, our businesses to be different?\\n\\n\\n\\nDifferent is a result of operationalizing our values.\\n\\n\\n\\nThis month, we\\u2019re working our way through a series of conversations about leadership. Specifically, I\\u2019ve been talking to small business owners about how they lead with their values and how those values pop up in their businesses in their systems, policies, and operating procedures.\\n\\n\\n\\nToday, my guest is Rob Walling and Rob is committed to doing things differently.\\n\\n\\n\\nRob is best known for his leadership in the world of bootstrapped software-as-a-service businesses. He is the founder of Drip, MicroConf, and most recently TinySeed. He\\u2019s also the host of Startups for the Rest of Us and the author of Start Small, Stay Small.\\n\\n\\n\\nRob has chosen, from the beginning, to do things differently\\u2014and the reason is his values. His values led him to realize that he could build a business without playing by everyone else\\u2019s rules\\u2014and that\\u2019s made him a leader for thousands of others who are looking to do things differently too.\\n\\n\\n\\nI talk with Rob about the throughline that weaves his different ventures together, the values that define his work, how his community and events are a reaction to the \\u201cstandard\\u201d in his field, and how he views his role as a leader. Plus, I ask him how he\\u2019s ensuring his values continue to play out as his community rapidly expands.\\n\\n\\n\\nNow, let\\u2019s find out What Works for Rob Walling!'