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b'The Nitty-Gritty:\\n\\n\\n\\n* How Kaye Publicity founder Dana Kaye plans and manages multi-layer book publicity projects* The tools she uses to track progress, run reports, and organize the information that goes into every project* How her team members take ownership of different areas of each project* Why she\\u2019s learning to take a more top-level role in each project they manage\\n\\n\\n\\n\\n\\nOne of my most important personal commitments from last year was to \\u201cwork the system.\\u201d\\n\\n\\n\\nIn other words, I wanted to stop constantly reinventing the wheel, breaking things that weren\\u2019t broken, and looking for new novel things to add to my plate.\\n\\n\\n\\nI wanted to take the systems that we had as a company and work them. No more pretending that I didn\\u2019t have to follow the procedure or document my work just because I was the boss. No more excuses for why my tasks weren\\u2019t getting checked off or the process wasn\\u2019t getting completed.\\n\\n\\n\\nJust working the systems we had, making them better, and following through until every last item was crossed off the list.\\n\\n\\n\\nBy and large, I was pretty successful! I confirmed this with my team to make sure I wasn\\u2019t blowing smoke up my own butt.\\n\\n\\n\\nWhat I\\u2019ve discovered as I\\u2019ve embraced working the system is that\\u2014against all odds\\u2014I actually love it. In fact, now that I\\u2019ve been working the systems for a year, I see systems everywhere. I see how they make things better, how they make me better.\\n\\n\\n\\nAnd I relish getting those set up and figuring out how they can become more effective.\\n\\n\\n\\nSince I\\u2019ve decided to finally embrace not only having systems in my business but actually using them myself, I thought it would be fun to kick off the new year at What Works by focusing on project management.\\n\\n\\n\\nIn other words, what does it take to make sure that the projects we start are projects we can finish?\\n\\n\\n\\nAnd how do different kinds of projects take on different forms as we use tools to track and complete them? And\\u2026 how do different kinds of business owners approach managing projects differently?\\n\\n\\n\\nThis month, we\\u2019re going to take a look at how a book coach manages the creative process for her clients. We\\u2019ll examine why communication and expectation is so important in complex projects with an on-demand CFO and cashflow analyst. And we\\u2019ll find out how a conference planner sees his events from vision to final invoice paid.\\n\\n\\n\\nPlus, we\\u2019ve also asked a panel of small business owners to share the tools they use to manage their projects and why they love them. You\\u2019ll hear about software like ClickUp, Asana, Trello, and Notion so you can make a more informed decision about what will work for you.\\n\\n\\n\\nBut today, we\\u2019re starting with a look at managing massive multi-layer projects.\\n\\n\\n\\nDana Kaye is the founder of Kaye Publicity, a publicity agency specializing in helping authors get media coverage for their books. As you\\u2019ll hear, publicity projects aren\\u2019t exactly linear. It\\u2019s not just a list of tasks that need to be completed step by step.\\n\\n\\n\\nThere\\u2019s traditional media to go after. There are influencers to reach out to. There is content the team needs from authors and there are conversations that need to be had with the publisher.\\n\\n\\n\\nEach type of media is another layer in the project. Each layer is owned by a different member of the team.'