BROADCASTS.com

b'The Nitty-Gritty:\\n\\n\\n\\n* Why Obedient Agency co-founder Allie LeFevere believes so strongly in the power of humor to build a brand and market a product* How the agency incorporates humor into every touchpoint of their client experiences* The brainstorming techniques they use to find surprising & delightful marketing ideas* Why humor has even made its way into their hiring process\\n\\n\\n\\n\\n\\nThe first time I heard the phrase, \\u201cSurprise & delight\\u2026\\u201d\\n\\n\\n\\n\\u2026I was being trained on Starbucks & Seattle\\u2019s Best Coffee company culture.\\n\\n\\n\\nOur trainer\\u2014who was excellent\\u2014told us that we were empowered to look for little ways to surprise and delight our guests. Whether that was delivered a freshly brewed cup of coffee to the table they were sitting at or simply taking the time to learn our regulars\\u2019 names, the expectation was set that we would go above & beyond.\\n\\n\\n\\nThe \\u201csurprise & delight\\u201d mantra has stuck with me over years of running my own company.\\n\\n\\n\\nI\\u2019m not as good with stylish gifts or personal notes the way some business owners are. But I am very good at surprising & delighting our clients by taking extra time to answer questions, providing extra resources, or just paying for coffee when we meet up.\\n\\n\\n\\nIt doesn\\u2019t take much for an experience to be memorable.\\n\\n\\n\\nAnd building a brand around memorable, surprising, and delightful experiences? Well, that\\u2019s a recipe for success.\\n\\n\\n\\n\\n\\n\\n\\nThis week, we\\u2019re taking a look at a very particular way to surprise and delight your customers\\u2014with humor.\\n\\n\\n\\nAllie LeFevere is the co-founder of Obedient Agency\\u2014a full-service humor marketing agency.\\n\\n\\n\\nTruly, the first time I landed on their website, I can describe my experience as nothing less than surprised and delighted. It\\u2019s not funny for funny\\u2019s sake\\u2014it\\u2019s humorous for clarity\\u2019s sake. Every piece of it serves to define who they are, what they do, and who they do it for in the most unique ways possible.\\n\\n\\n\\nI had to know how this brilliant branding & positioning functioned on the inside. Had they designed equally surprising & delighting client experiences?\\n\\n\\n\\nYes, of course they have.\\n\\n\\n\\nAllie and I talk about how that website got built\\u2014which is a great look at the brainstorming process they use throughout the agency. We also chat about how they infuse humor into every touchpoint they have with a client, how they manage each client touchpoint, and why client fit is such an important piece of the puzzle.\\n\\n\\n\\nNow, let\\u2019s find out what works for Allie LeFevere!\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.'