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b'The Nitty-Gritty:\\n\\n\\n\\n* How coach & author Cynthia Morris has coached herself through 20 years of growth as an entrepreneur* How she battles the \\u201coctopus of lots of different offers & ideas\\u201d that sneaks up on you when you\\u2019ve been in business that long* Why a trip to France helped open a new chapter in her business\\u2014and ultimately created its own challenges* How she wound up with the business model she has today\\n\\n\\n\\n\\n\\nI am really willing to do that?\\n\\n\\n\\nI pulled myself out of bed this morning at 5:30 and went downstairs, anxiously awaiting my first cup of coffee.\\n\\n\\n\\nI put the water in the kettle, fired up the burner, and prepped my Aeropress.\\n\\n\\n\\nAt this point, I realized the dishwasher needed to be emptied.\\n\\n\\n\\nNow, I am not the kind of woman who does household chores unprovoked. In fact, some serious provoking is usually what it takes for me to do things like fold the laundry, sweep the floor, or return the accumulation of water glasses on my desk to the kitchen.\\n\\n\\n\\nI\\u2019m not proud of this. It\\u2019s just the truth.\\n\\n\\n\\nBut I\\u2019ve been working on it.\\n\\n\\n\\nBecause I value my marriage.\\n\\n\\n\\nSo, I told myself I was willing to empty the dishwasher and I did it.\\n\\n\\n\\nThank you\\u2026 thank you\\u2026 Hold the applause to the end, please.\\n\\n\\n\\n\\u201cI am willing\\u2026\\u201d that\\u2019s a personal mantra I\\u2019ve been working on over the last 6 months or so. I learned it from a book with a questionable title by a coach named Gary John Bishop.\\n\\n\\n\\nTruthfully, I haven\\u2019t gotten past the first chapter of that book because \\u201cI am willing\\u201d was enough of a mind-bender to work on for awhile!\\n\\n\\n\\nReminding myself that I\\u2019m willing has had a dramatic impact on my business, too.\\n\\n\\n\\nDuring a sales campaign that I wish was over already, I remind myself that I\\u2019m willing to show up, answer questions, and find every last person who is ready to buy.\\n\\n\\n\\nDuring a conference that has my social anxiety peaking, I remind myself that I\\u2019m willing to meet new people and nurture old relationships.\\n\\n\\n\\nWhile emptying out my inbox, I remind myself that I\\u2019m willing to take a few extra minutes and reply to emails that have been waiting for me.\\n\\n\\n\\nIt\\u2019s these small activities\\u2014and often the moments of small \\u201cc\\u201d courage that Charlie Gilkey talked about in Episode 241\\u2014that really add up at the end of the day.\\n\\n\\n\\nJust like proactively emptying the dishwasher or folding my laundry really adds up in my marriage!\\n\\n\\n\\nWhen you\\u2019re looking at something like your business\\u2014or your marriage\\u2014that ideally is going to last 10 year, 20 years, 30 years or longer, it\\u2019s easy to think about the big moments and forget about all the small things you were willing to do along the way.\\n\\n\\n\\nBut my guest today hasn\\u2019t forgotten about the small things that have made her business stand the test of time.\\n\\n\\n\\nCynthia Morris is the founder of Original Impulse. She coaches writers, artists and entrepreneurs to get out of their own way so they can finish projects that matter.'