EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith
b'The Nitty-Gritty:\\n\\n\\n\\n* Why Tommy Griffith left a job he loved at AirBnB to pursue growing his side hustle, a digital marketing education company called ClickMinded* How his expectations of life as an entrepreneur collided with the reality of executing his plans* The mindset that allowed him to persevere through some pretty gnarly circumstances* Why Tommy decided to bring on a partner at ClickMinded late in the game\\u2014and how that decision helped him take the company to the next level\\n\\n\\n\\n\\n\\nLet\\u2019s talk about your fantasies.\\n\\n\\n\\nMost ads that grace your Facebook or Instagram feed are selling every business owner\\u2019s fantasy: more money with a heckuva lot less work\\u2026 get paid to be you\\u2026 use this 3-step formula to finally find true freedom.\\n\\n\\n\\nMost of those ads look pretty much the same because they\\u2019re selling an end result\\u2014an outcome that inspires you to buy. There are photos of beautiful destinations. There are videos with soft, natural lighting. There are charts that only point upward.\\n\\n\\n\\nWhat most ads leave out is how it\\u2019s all going to come to fruition.\\n\\n\\n\\nSure, there are blog posts, email courses, and webinars that will tell you more about what happens in between now and full fantasy realization. But the details are in the product they\\u2019re selling or the service they\\u2019re offering.\\n\\n\\n\\nAnd rightfully so! If you have a product that has the potential to create the ultimate fantasy, you should absolutely get paid for that.\\n\\n\\n\\nOf course, what comes between the \\u201cnow\\u201d and full fantasy realization\\u2014that\\u2019s where our brains start to play tricks on us.\\n\\n\\n\\nThis doesn\\u2019t just happen with business training or services, either. It happens any time someone is selling wellness, weight loss, retirement planning, relationship coaching, fitness, personal styling\\u2026 in fact, most consumer industries are all about fantasy fulfillment.\\n\\n\\n\\nWe know that it will take time and work to create our dream outcome. We know there will be detours to follow and mistakes made. We know it\\u2019s never quite as easy and straightforward as it seems.\\n\\n\\n\\nAnd yet\\u2026\\n\\n\\n\\nWe forget.\\n\\n\\n\\nWe fixate on the fantasy and forget reality.\\n\\n\\n\\nNow while we\\u2019re fixating on the fantasy, we get careless. We assume that our dream of working from the beach, traveling full-time, putting the kids through college, or\\u2014say\\u2014 building a custom tiny house in the Flathead Valley of Montana is just right around the corner and we act like our success is a foregone conclusion.\\n\\n\\n\\nThis is where the story starts with today\\u2019s guest, Tommy Griffith.\\n\\n\\n\\nTommy is the founder of ClickMinded, a comprehensive digital marketing training company that started as a simple, in-person SEO workshop.\\n\\n\\n\\n\\n\\n\\n\\nI\\u2019ll let Tommy tell you the whole story\\u2014but suffice to say that it includes leaving a great job at AirBnB, living abroad, fantasies of working from the beach, food poisoning, ruining $50,000 worth of work, and being robbed.\\n\\n\\n\\nThrough it all, Tommy persevered.\\n\\n\\n\\nAnd the story\\u2014a happy one\\u2014ends with a pretty unexpected move to bring the company into its next stage.\\n\\n\\n\\nTommy and I chat about why he made the decisions he did, how he kept going when things were nowhere near awesome, and how his expectations routinely got in the way of his execution.'