BROADCASTS.com

b'The Nitty-Gritty:\\n\\n\\n\\n* Why The Ops Authority founder Natalie Gingrich opted for scale using a certification program instead of building out an agency* What she created first on the way to developing her certification program* How she determined what the certification program would include and how it would be structured* What she\\u2019s tackling next to continue to create value and build capacity for her company\\n\\n\\n\\n\\n\\nWhat you do doesn\\u2019t have to be magic.\\n\\n\\n\\nOne of my all-time favorite quotes is Arthur C. Clarke\\u2019s third law: \\u201cAny sufficiently advanced technology is indistinguishable from magic.\\u201d\\n\\n\\n\\nI love this idea because not only does it apply to the iPhone in my pocket or the car that plays music from that phone as soon as I turn the key. But it also applies to the work we do on a daily basis.\\n\\n\\n\\nI\\u2019ve heard from so many small business owners over the years that what they do for their clients can feel like magic.\\n\\n\\n\\nMaybe you feel that way too. You don\\u2019t know exactly how it happens\\u2026 but you get on Zoom with a client and magic happens. You start writing sales copy for a client\\u2026 and magic happens. You get on a stage\\u2026 and magic happens.You start painting or designing\\u2026 and magic happens.\\n\\n\\n\\nNow, I don\\u2019t\\u2014in any way\\u2014want to discount the feeling that comes along with making that kind of magic happen.\\n\\n\\n\\nBut\\u2026 what I do want to do is point you to the underlying technology that makes it happen.\\n\\n\\n\\n\\u201cTechnology\\u201d in this case isn\\u2019t code or wires or processing units.\\n\\n\\n\\nIt\\u2019s a system.\\n\\n\\n\\nWe all have them. And, even when something feels like magic, there is a technology\\u2014a system\\u2014that is making it all happen.\\n\\n\\n\\nSo let me remind you of Clarke\\u2019s third law: \\u201cAny sufficiently advanced technology is indistinguishable from magic.\\u201d\\n\\n\\n\\nThe reason your work feels like magic is because it\\u2019s really advanced technology! And, listener, do you know what else that means?\\n\\n\\n\\nIt\\u2019s super valuable.\\n\\n\\n\\nThis month, we\\u2019re talking about scale and, as you might have already guessed, the advanced technology behind the magic you make on a daily basis could be the key to scaling your business.\\n\\n\\n\\nSo far, we\\u2019ve explored this in the form of your \\u201cspecial sauce.\\u201d But really, special sauce is just another way of talking about advanced technology! In Episode 236, Carol Cox shared how she\\u2019s using her advanced technology to train other speech coaches to work for her. In Episode 237, Katey Schultz shared how focusing on her advanced technology allowed her to expand the capacity of her monthly mentorship program.\\n\\n\\n\\nToday, we\\u2019re going to look at another way of scaling up based on your advanced technology\\u2014certification programs.\\n\\n\\n\\nMy guest is Natalie Gingrich, the founder of The Ops Authority.\\n\\n\\n\\nAfter spending 15 years in corporate at a Fortune 150 company, she dove into entrepreneurship leveraging her project management and HR experience to assist high-level influencers in the online and small business worlds. What she discovered along the way was that there was a ton of super capable women whose skill sets were not leveraged and whose natural tendency toward leadership wasn\\u2019...'