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b'The Nitty-Gritty:\\n\\n\\n\\n* Why a cocktail party conversation prompted Marie Poulin to confront the assumption that scaling your business is the ultimate goal* How Oki Doki\\u2019s hybrid business model works\\u2014and why it\\u2019s the perfect approach for Marie and her partner, Ben* How Marie\\u2019s personal priorities and ideal lifestyle are helping to shape her business decisions* Why she\\u2019s looking for a sense of equilibrium between the energy she puts into the business and the energy she receives from it\\n\\n\\n\\n\\n\\nTo scale or not to scale\\u2014that\\u2019s really not the question.\\n\\n\\n\\nAt least, it\\u2019s not the first question you need to ask about the direction you want to take your business.\\n\\n\\n\\nAs we mentioned in Episode 232, Sean and I are choosing to prepare our new company for scale is because it will help us live the lifestyle we want to live and do the kinds of work we want to do.\\n\\n\\n\\nCallie Willows mentioned in our last episode that one of the reasons the Member Site Academy works so well for The Membership Guys is that it supports the lifestyle her and her partner want. Coaching and consulting just wouldn\\u2019t.\\n\\n\\n\\nShe also talked about how building a membership site has allowed her to thrive as an introvert.\\n\\n\\n\\nSo maybe the real questions are:\\n\\n\\n\\nWhat kind of life do you want to lead? What kind of work lights you up, allows you to thrive?\\n\\n\\n\\nUnfortunately, it\\u2019s all too easy to get caught up in the hype or anti-hype around scaling and miss those questions.\\n\\n\\n\\nToday, my guest is Marie Poulin\\u2014our first 3 time guest here on the pod!\\n\\n\\n\\nMarie is not someone to miss the important questions. Her and her husband Ben are building Oki Doki with the life and work they want to lead top of mind. That choice has brought them face to face with some scrutiny from people with a scale-or-die mindset.\\n\\n\\n\\nMarie recently wrote a lengthy article about her choice not to scale\\u2014or, not to scale in any conventional way\\u2014so, of course, I wanted to bring her on the show while we\\u2019re covering scale to talk about it!\\n\\n\\n\\nMarie and I chat about the hybrid business model Oki Doki has developed, the cocktail party conversation that shook her up, how she approaches finding a equilibrium with her energy, and how her focus on profitability has paid off.\\n\\n\\n\\nNow, let\\u2019s find out what works for Marie Poulin!\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.'