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b'The Nitty-Gritty:\\n\\n\\n\\n* Why Callie Willows and her partner decided to go \\u201call in\\u201d on a membership site as their only offer* How she stays on up to date with the content and conversation inside the community* Why member experience is their top priority and retention is their top metric* What makes a membership site perfect for her own unique kind of introversion\\n\\n\\n\\n\\n\\nOkay, who wouldn\\u2019t want to be paid month after month for the same product?\\n\\n\\n\\nThat\\u2019s the promise of a membership site. You set it up, convince people to join you, and they pay\\u2014and pay again, and again, and again, and again.\\n\\n\\n\\nYou tend to the group and the money just keeps coming.\\n\\n\\n\\nNow, if you\\u2019ve already guessed that this is\\u2014in fact\\u2014not the reality of building and running a membership site, you would be correct.\\n\\n\\n\\nCreating any kind of subscription-based product has the potential for a huge payoff with healthy profit margins. But actually building the business that allows that to happen is a different story.\\n\\n\\n\\nBuilding a subscription-based product is one key way small businesses can scale up.\\n\\n\\n\\nBut they can require a significant trade-off in at the beginning. It takes time, energy, infrastructure, and savvy marketing to get to a point where the business is healthy and profitable.\\n\\n\\n\\nI know this from personal experience.\\n\\n\\n\\nSo does Callie Willows, the co-founder of The Membership Guys. Callie runs Member Site Academy, a leading training resource and community for membership site owners.\\n\\n\\n\\nCallie and I talk about why The Membership Guys chose to focus on just one offer, the mindset shifts she\\u2019s had to make running a membership site, the operations that go into keeping members happy, and how running a membership site is a great fit for her as an introvert.\\n\\n\\n\\nNow, let\\u2019s find out What Works for Callie Willows!\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.'