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b'The Nitty-Gritty:\\n\\n\\n\\n* Why Sean & Tara McMullin are starting a second company, Yellow House Media, and keeping scale in mind from the get-go* How they\\u2019ve prioritized doing every task like they\\u2019ll have to do it again tomorrow* Why they\\u2019re keeping future hires in mind while they document processes* The importance of considering an exit strategy earlier than you\\u2019d ever expect\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\nBig businesses start small, too.\\n\\n\\n\\nToday, we\\u2019re kicking off a month focused on scaling up. \\n\\n\\n\\nWe\\u2019re examining the misconceptions, the assumptions, the biases, and\\u2014of course\\u2014the many ways that small business owners today are scaling up.\\n\\n\\n\\nAnd no\\u2014it\\u2019s not all online courses or apps.\\n\\n\\n\\nIf you\\u2019ve been thinking about how your business can have a bigger impact, serve more customers, and make you more money\\u2026\\n\\n\\n\\n\\u2026but you\\u2019re at a loss of how to do that without running yourself into the ground or sacrificing your values\\u2026\\n\\n\\n\\n\\u2026this month is dedicated to you.\\n\\n\\n\\nTo start this month, I have a confession to make.\\n\\n\\n\\nI started a new company. A second company.\\n\\n\\n\\nAnd I started it with someone you know: my husband and the producer of What Works, Sean McMullin.\\n\\n\\n\\nWe\\u2019re approaching the first moves in this company completely differently than when I started my own business almost 11 years ago.\\n\\n\\n\\nTo sum it up: we\\u2019re starting with scale in mind from the get-go.\\n\\n\\n\\nTo be honest, the idea of \\u201cscaling up\\u201d snuck up on me the first time around. By the time I was well on my way to scaling up in theory, I realized that my company wasn\\u2019t ready to scale up in practice.\\n\\n\\n\\nMy finances were a mess. My team was disorganized. There was little\\u2014if any\\u2014documentation. Important stuff fell through the cracks all the time.\\n\\n\\n\\nGetting that stuff handled? It took years.\\n\\n\\n\\nI do not want to repeat those mistakes. \\n\\n\\n\\nAnd since Sean was around for that clean-up job, he doesn\\u2019t want to repeat them either.\\n\\n\\n\\nSo Sean and I are doing things very differently this time around.\\n\\n\\n\\nIn just a bit, we\\u2019ll have a conversation about what scaling up means to us, why we\\u2019ve started this company, and how I finally convinced Sean to start a business.\\n\\n\\n\\nWe\\u2019re also going to talk about the nitty-gritty details of how we\\u2019re starting with scale in mind. Things like process documentation, planning for future hires, pricing with labor in mind, creating scripts, anticipating training, and considering our exit strategy.\\n\\n\\n\\nBut this is just the tip of the iceberg for what we\\u2019re covering on the podcast this month. You\\u2019ll hear from Callie Willows who scaled up with a membership site, Marie Poulin who is intentionally choosing a path that doesn\\u2019t necessarily scale, and Carol Cox who is hiring and training coaches to help her scaling her speech coaching company.\\n\\n\\n\\nYou\\u2019ll also hear from Katey Schultz who challenged some personal assumptions to scale up her writer mentorship program, Debra Giunta who has scaled her company providing'