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b'The Nitty-Gritty:\\n\\n\\n\\n* Why Abby Herman, founder of Write Solutions, set her prices so low to begin with* How she realized she needed to raise her prices and how long it took to make it happen* What happened when she realized that her prices were only part of the problem and how her services have evolved since* Why Abby feels more motivated than ever to find a new level of satisfaction in all areas of her life and work\\n\\n\\n\\n\\n\\nNothing can spook an entrepreneur\\u2019s confidence like setting a price.\\n\\n\\n\\nAs soon as you come up with a number, your inner critic goes into overdrive:\\n\\n\\n\\n\\u201cIt\\u2019s too high! They\\u2019ll laugh at us!\\u201d\\n\\n\\n\\n\\u201cIt\\u2019s too low! It\\u2019ll bankrupt us!\\u201d\\n\\n\\n\\n\\u201cIs it really worth that much?\\u201d\\n\\n\\n\\n\\u201cWho do you think you are asking for money at all?\\u201d\\n\\n\\n\\n\\u201cWhat if they can\\u2019t pay?\\u201d\\n\\n\\n\\n\\u201cWhat if I lose sales?\\u201d\\n\\n\\n\\n\\u201cWhat if I\\u2019m wildly successful and can\\u2019t keep up?\\u201d\\n\\n\\n\\nAs my grandmother would say: Good grief!\\n\\n\\n\\nIf putting a price on your products or services\\u2014let alone raising your prices\\u2014makes you want to run and hide, all that mental chatter is a good excuse.\\n\\n\\n\\nMy guest today is no stranger to this incessant mental chatter around pricing.\\n\\n\\n\\nAbby Herman is the founder of Write Solutions, a content marketing agency for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation.\\n\\n\\n\\nWhen Abby started out, she priced her work so she could guarantee she\\u2019d get paid\\u2014even if it was next to nothing. She had bills to pay and a child to take care of.\\n\\n\\n\\nAs time went on, though, Abby discovered that pricing her work the way she was just wasn\\u2019t working.\\n\\n\\n\\n\\n\\n\\n\\nAbby and I talk about how she ended up working for so little and what she needed to do to raise her prices. We dive into all the feelings that came up around raising her prices and discovering the real value of what she was offering.\\n\\n\\n\\nAnd the best part? Abby shares how upleveling her prices and services has inspired her to uplevel every other aspect of her life, too.\\n\\n\\n\\nThis candid conversation with Abby is part of a whole series we\\u2019re doing here at What Works on confidence. We want to shed light on how small business owners continue to find confidence, long after they\\u2019ve taken the leap to get started.\\n\\n\\n\\nThroughout this month, you\\u2019ll hear about finding the confidence to come back after a major loss, experiment & iterate, stick with the plan, and land giant clients. When we\\u2019re not posting new conversations here on the podcast, we\\u2019re sharing personal essays and reflections from What Works Network members on how they find the confidence to take the next step.\\n\\n\\n\\nTo get the full series delivered to your inbox\\u2014and check out what we\\u2019ve already released\\u2014click here.\\n\\n\\n\\nNow, let\\u2019s find out What Works for Abby Herman!'