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b'The Nitty-Gritty:\\n\\n\\n\\n* How Brazenist founder Brooke Roberts left rural Kansas for a life and business in global travel* What Brooke learned about planning and hosting events from her career and businesses* The exact process she uses to plan events for her business\\u2014whether they\\u2019re simple meet-ups or retreats in exotic locations* What mistakes she\\u2019s learned along the way and how they\\u2019ve changed her planning process\\n\\n\\n\\n\\n\\nThe What Works team has a standing item on our weekly meeting agenda to discuss\\u2026 events.\\n\\n\\n\\nEvents have been part of my business road map for years but they never quite seem to take priority.\\n\\n\\n\\nWe do run one annual event\\u2014our retreat to Whitefish, Montana with ambitious small business owners\\u2014but we\\u2019d love to run more regional meet-ups, live podcast recordings, and even a conference some day.\\n\\n\\n\\nI find the logistics of planning these events quite overwhelming. And, at the same time, I look at the brilliant people planning great events for their businesses\\u2014people like previous guests Lauren Caselli, Nailah Blades, Racheal Cook, and Shannon Siriano Greenwood\\u2014and I can\\u2019t help but feel like I\\u2019m missing out on something! (And, no, it\\u2019s not just FOMO, it\\u2019s very real.)\\n\\n\\n\\nSo this week, as we wrap up \\u201cOn The Road\\u201d month, I wanted to look at what it takes to take your customers on the road with you.\\n\\n\\n\\nThis week, my guest is Brooke Roberts, the founder & host of Brazenist, an online education and offline experience company helping goal-getters to future-proof, redefine success, and live a brazen life. Brazenist is Brooke\\u2019s latest venture in a line of successful businesses and a traditional career in taking people to faraway places.\\n\\n\\n\\nYou\\u2019ll hear how a high school trip to Europe helped her embrace the wide world beyond her rural Kansas hometown. You\\u2019ll also hear how an accidental career in the study abroad space helped her launch not just 1 business but 2!\\n\\n\\n\\nBrooke and I talk about her process for planning events\\u2014whether their simple meet-ups or retreats in foreign countries. Plus, we talk about her non-negotiables and past mistakes.\\n\\n\\n\\nNow, let\\u2019s find out what works for Brooke Roberts!\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.'