BROADCASTS.com

b'The Nitty-Gritty:\\n\\n\\n\\n* Why Eli Trier embarked on her first community project\\u2014and the results she experienced from that first project* How facilitating community projects help her reach important business goals and build her audience* The exact process Eli uses to put together each project* How community projects differ from less effective marketing tactics like telesummits\\n\\n\\n\\n\\n\\n\\n\\n\\n\\nWhen I first heard about this idea of a \\u201ccommunity project,\\u201d I was dubious.\\n\\n\\n\\nIt sounded an awful lot like an telesummit\\u2014which I\\u2019m on the record for calling bad marketing.\\n\\n\\n\\nMy beef with the vast majority of telesummits or online summits is that they\\u2019ve evolved to serve the needs of the organizer\\u2014and nearly no one else.\\n\\n\\n\\nIf you\\u2019re unfamiliar with the concept, it\\u2019s when someone organizes an online event, solicits a bunch of speakers with good-sized email lists, and then has those speakers promote the event so that the organizer\\u2019s list grows by leaps and bounds.\\n\\n\\n\\nThe pitch emails I still receive for telesummits\\u2014even after writing a 3000 word screed against these marketing events\\u2014are egregious. Full of jargon, double-speak, and quid pro quo.\\n\\n\\n\\nSo you can imagine that when I heard about someone organizing a bunch of people creating content around a theme and using it to grow an audience, I wasn\\u2019t impressed.\\n\\n\\n\\nAnd then, I talked to Eli Trier.\\n\\n\\n\\nEli Trier organizes community projects for introverts and quiet revolutionaries. Her goal is to raise the level of discourse around a topic, bringing people together and growing audiences in the process.\\n\\n\\n\\nI was so impressed with Eli\\u2019s approach and how it tied into our values and philosophy at What Works\\u2026 that I hired her to help us with our first community project\\u2014coming out in August.\\n\\n\\n\\nEli and I talk about why it\\u2019s important to her to deep-dive on important questions and involve a diverse set of voices in the discussion. We also get into the nitty-gritty of how Eli\\u2019s community projects work, how she plans for them, and how they help her reach both her audience-building and sales goals.\\n\\n\\n\\nNow, let\\u2019s find out what works for Eli Trier!\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.'