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b'The Nitty-Gritty:\\n\\n\\n\\n* How Rachael Kay Albers got the idea to create a \\u201cbusiness comedy show\\u201c* Why Awkward Marketing really stands out\\u2014even when plenty of other marketers are using video to promote their businesses* How the show supports her web design & digital marketing studio, RKA ink* The start-to-finish process she uses to produce each season of the show* How she finds new videos and measure the success of the show\\n\\n\\n\\n\\n\\n\\n\\n\\n\\nLots of people want to know how to stand out online.\\n\\n\\n\\nFew people put in the time and effort to actually stand out.\\n\\n\\n\\nWhat I\\u2019ve discovered over the years is that standing out is never the product of following whatever trend is lighting up social media or taking the blogosphere by storm.\\n\\n\\n\\nStanding out is incredibly personal.\\n\\n\\n\\nAnytime I\\u2019ve tried to play the game, I lose.\\n\\n\\n\\nAnytime I make up my own rules, I win.\\n\\n\\n\\nThis podcast is no exception.\\n\\n\\n\\nI could have chosen to play the game of getting the online business world\\u2019s biggest stars to talk about their own pet projects and programs. I could have crossed my fingers and hoped they\\u2019d promote the show to their massive audiences.\\n\\n\\n\\nBut I didn\\u2019t.\\n\\n\\n\\nInstead, I looked around the podcast marketplace and found a hole to fill\\u2014the very show that I wanted to listen to: small business owners talking about what they were really doing.\\n\\n\\n\\nI wanted it to feel more like a mastermind than a masterclass.\\n\\n\\n\\nI wanted it to challenge assumptions and debunk myths about \\u201cthe right way\\u201d to do things.\\n\\n\\n\\nAnd I really wanted to highlight the small business owners who so often don\\u2019t get much press but are making things work every single day, without buying into the hype or gurus.\\n\\n\\n\\nThis show is different and that\\u2019s a big reason why it stands out.\\n\\n\\n\\nThe other reason it stands out is because we put a lot of time and intention into those very aspects of this show. We work hard to get better out our craft. I work hard at becoming a better interviewer, Sean works hard at becoming a better producer, Marty works hard at becoming a better editor.\\n\\n\\n\\nWe want to be different and excellent. And it results in stand out content.\\n\\n\\n\\nMy guest today also has a knack for creating stand out content.\\n\\n\\n\\nRachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio, Rachael has helped hundreds of small business owners all over the world stand out online without selling their soul or playing the manipulation game.\\n\\n\\n\\nWhen not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online.\\n\\n\\n\\nNow, if you did a double take when I said \\u201cbusiness comedy show,\\u201d I get it.\\n\\n\\n\\nBut that\\u2019s a prime reason why Rachael\\u2019s content stands out. It\\u2019s unexpected and far from ordinary.\\n\\n\\n\\nThe other reason it stands out is the painstaking effort that Rachael puts into each episode. She\\u2019s working to become masterful at making you laugh while learning the ins & o...'