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b'Imagine the open rate on the last email you sent to your subscribers. \\n\\n\\n\\nThink about the net profit your business has generated already this year.\\n\\n\\n\\nConsider how many people viewed your last video, clicked on your blog post, or listened to your last podcast episode.\\n\\n\\n\\nThose numbers aren\\u2019t just numbers for a lot of us. \\n\\n\\n\\nAt best, they can be subtle points of validation that we\\u2019re headed in the right direction. At worst, they can be emotional landmines.\\n\\n\\n\\nAll this month, we\\u2019ve been exploring how metrics, traffic, and financial impact the decisions we make as business owners.\\n\\n\\n\\nThese are important conversations because we\\u2019re often missing key pieces of information that make decision-making easier. But let\\u2019s not pretend that knowing your numbers will make all of your decisions objective or black & white.\\n\\n\\n\\nEvery time I peer into my profit & loss statement or check on the click thru rate of an email, I\\u2019m confronted with my own expectations and mindset. \\n\\n\\n\\nIf I\\u2019m not careful about checking those expectations before I start digging into the numbers, I could (and have) end up berating myself for old mistakes or less-than-stellar performance.\\n\\n\\n\\nThe flip side of this is that, not only can getting clear on our metrics or financials help us make more objective decisions about our business, it can present a huge opportunity for cleaning up our mindset and setting clear expectations for ourselves. We can address the emotional weight that comes along with tracking sales, leads, or our time.\\n\\n\\n\\nWe asked 7 members of the What Works Network to share a time when getting clear on the numbers told them a surprising story about what was really going on under the hood. \\n\\n\\n\\nAs you listen to these stories, consider the emotional or mindset transformation that had to happen alongside each new decision made based on something as seemingly objective as numbers. Put yourself in these small business owners\\u2019 shoes and think about what it took to start operating in a new way, regardless of the evidence.\\n\\n\\n\\nIn this episode you will hear from Susan Boles from Scale Spark, Kirsty Starmer from Build@Beach, Natasha Vorompiova from Systems Rock, business strategist Michelle Warner, Parker Stevenson from Evolved Finance, photographer Trish Mennell, and Julie Treanor from Just Lead. \\n\\n\\n\\nDo you have a story about learning something surprising about your business based on metrics or financials? Have you made a big decision because you finally got clear on the numbers? I\\u2019d love to hear about it! Share your story on Instagram and tag me, @tara_mcmullin and use the hashtag #explorewhatworks.\\n\\n\\n\\nReady to join the conversation?\\n\\n\\n\\nIf you\\u2019re ready to get real about your small business and talk about what\\u2019s really working without the hype or gimmicks, you\\u2019ll want to join us inside The What Works Network. We\\u2019re opening the doors to new members soon! Click here & sign up to be notified when we start accepting new members.'